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Afternoon Brief, April 7

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How Will Coronavirus Affect Wine Consumption?: How will the coronavirus pandemic change the wine world? Wine Intelligence looks at how consumer trends are likely to shift: from a dramatic move towards off-premise sales, to a new awareness and emphasis on local origin products...

Wine Lovers Now Get All the Information They Want – Instantly

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Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

Wine Will Never Fall Into the New Tobacco Trap

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A title of an article appearing in the March 28, 2019 issue of The Spectator by Christopher Snowden, “The Campaign to Make Alcohol ‘The...

Does Wine Need a Nudge Toward Innovation?

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There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption....

Wine Aroma: A Missed Opportunity?

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The Nose Knows with Wine I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever....

Selling Wine in the Tasting Room

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There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found...

The Tasting Room: Branding or Marketing

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In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they...