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Afternoon Brief, October 14

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Loss of Sales, Result of Wine Industry’s Failure to Meet Mobile Challenge: Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director, Mobile Marketing Strategy, at The New York Times, thinks not...

Afternoon Brief, September 27

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Millennials on How Their Generation Engages with Wine: The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge for traditional wine marketers...

Afternoon Brief, October 31

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Militant French winemakers strike social security building: Vandals claiming allegiance to the French militant winemaker group Comite d'Action Viticole have attacked social security offices in Languedoc Roussillon, as tension rises over the level of aid available to hail-struck producers...