Leveraging the decades-long link between basketball and wine to attract new consumers
By Kathleen Willcox
The business of selling anything, from widgets to wine, to a younger generation often requires...
NEW YORK, April 4, 2024 – The National Basketball Association (NBA) and Kendall-Jackson Winery today announced a multiyear partnership, making Kendall-Jackson the Official Wine of the NBA and...
The trend of professional players entering the wine game is on the rise.
Here are some of their stories.
By Tamara Belgard Turner
Athletes regularly parlay their sports careers into successful...
A 31% Increase in Number of California Wineries Makes Financial Success That Much Harder: The global investment firm Rabobank November 2018 Wine Quarterly included a few important takeaways from the Wine...
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Tasting Room Trends: 2017 Review and 2018 Forecasts
At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether...
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2017 Mayacamas Could Be Lost After California Fires
The 2017 vintage of the Napa-based winery Mayacamas could be completely lost after the devastating...
Wine Premiumization Trend Builds Through Thanksgiving: The latest off-premise report from Nielsen indicates that the premium wine segment continues to perform well with consumers trading up for the holidays...
