Canned Cocktails / Rachel Claire / Pexels
Business Strategy Behind The Wine Group's Partnership With MPL Brands NV
Hard seltzer’s growth has slowed, and you’re a wine company trying to reach younger consumers—what do you do? —Jeff Siegel If you’re The Wine Group, you invest in a company that makes canned cocktails,...
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The Wine Group Signs Strategic Partnership with MPL Brands NV to Enter the Ready-to-Drink Category and Create Platform for Future Innovation and Growth
Partnership Includes Minority Investment in MPL Brands NV and Exclusive Rights to Represent Rancho La Gloria Products, the Largest Wine-Based Cocktail Brand in the U.S.[1]  Livermore, Calif., Nov....