March 17, 2014
By Michele Peterson Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears a lot of hats, and sometimes...
December 9, 2013
By Michele Peterson Michele Peterson, Exactly Write What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When a customer enrolls in a club...