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CK Mondavi Finds Growth Opportunities Without Chasing Trends

The fourth generation of the Mondavi family, internally referred to as the G4, is stepping up to play a larger role in the family...

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects...

The Unique and the Truly Rare Wines at Premiere Napa Valley

This week the 22nd annual Premiere Napa Valley auction brings retail and restaurant wine buyers from across the country and beyond to Napa Valley. They are attracted by the 230 small lots of unique, high quality wines that are up for auction; it’s a chance to own and offer something truly special exclusively for their customers.

Six New and Interesting Products from the Unified Trade Show

Even if you went to the Unified Wine and Grape Symposium and spent two days visiting the nearly 700 booths on its massive trade...

Q&A John Balletto: Growing Grapes and a Family Wine Business in...

John and Terri Balletto were recognized as some of Wine's Most Inspiring People 2018 and on that occasion John shared some of his thoughts...

Wine’s Most Inspiring People 2018: Growing Grapes, Family, and Community in...

John and Terri Balletto planted their first vineyard in the mid-nineties on a 35 acre lot in Sebastopol (now part of the potential Sebastopol Hills AVA) where they were also building their home. Back then, they were vegetable farmers, but the hill did not have enough water to grow produce, so with the advice of family friend Warren Dutton (Dutton Ranch), they planted 20 acres of Pinot, 10 of Chardonnay, and 5 of Pinot Gris.

New Company Rapidly Changing How 3-Tier Alcohol Distribution Happens

The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been essentially blocked from three-tier distribution because distributor giants...

A Qualitative Sort That Looks Deeper Than Grape Skins

Premium winemakers take great care to call harvest at the ripe time, when the most grapes are at the optimal maturity for the style...

Ingenuity and Technology Making Advances for the Wine Industry

Five wine businesses awarded WINnovation Awards Whether solving a problem or seizing an opportunity, these five wine industry suppliers used ingenuity and technology to develop...

California’s Wine Associations Step Up to Help in the Face of...

The devastating wildfires that hit the North Coast at the tail end of harvest not only burned thousands of homes, but also damaged wineries...

Behind the Scenes with a Successful Winery Video Team

In digital marketing, quality content is key to attracting, engaging, and retaining an audience, and video is one of the most powerful tools available. The high speed connections available on mobile devices today mean that videos can be watched anywhere at any time - and they are.

DNA Maps Consumers’ Route to Good Wine Choices

The wine purchase decision is a confusing, anxious moment for many consumers, and a critical opportunity for wine brands. How does, will, should, one...

Building a New Winery with Deep Roots in Paso Robles

The success of Paso Robles wine is a community effort according to David Parrish, owner of Parrish Family Vineyards, who has been growing grapes...

CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

Packaging has to two purposes, to protect the product and to sell the product. The second part is more elusive, but no less important...

Preconceptions Still a Problem for East Coast Wines

The quality of wine produced in the Eastern U.S. continues its upward trajectory, but wineries still struggle with consumer perception and their doubts about the quality.