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Break Barriers and Build Relationships with Multicultural Consumers
To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often...
Influencer Christina Najjar, known as Tinx on TikTok, posted about visiting Realm Cellars’s VIP Suite at BottleRock Napa on her feed.
Beyond the Numbers: Building a Successful Wine Influencer Collaboration
Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...