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Introducing Josh Cellars Seaswept

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February 8th - Josh Cellars, America’s #1 premium U.S. table wine, has announced the launch of its latest innovation, Seaswept (SRP: $15.99). A crisp, easy-to-drink...
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Afternoon Brief, November 3rd

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Down to Zero: Ignoring Neo-Prohibitionists Could Prove Dangerous to the Wine Industry: The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from neo-Prohibitionists and to begin to decide on how to respond...

Lights, Camera, Action! Land Your Brand in TV and Film

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Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving...
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Afternoon Brief, October 26th

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Bouncing Back: Napa Valley Tourism Remains Strong Thanks to the Region’s Focus on the Land: Despite the devastating wildfires that recently rocked the region – and much to the delight of businesses that rely on tourism – visitors from around the world continue to flock to Napa Valley, Calif., one of the world’s premier wine regions...
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Afternoon Brief, September 18

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Would New Fee Empower Wine Country Marketing Efforts? : Should Santa Barbara County wineries impose a two percent fee on each bottle sold to help pay for regional marketing efforts? The staff and board members of the Santa Barbara Vintners certainly believe so...

Afternoon Brief, July 22

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New Sources of Revenue for Winery Associations Up for Debate: As historic funding sources dry up and impact marketing budgets, vintner associations look to new ideas to increase revenue. Business Improvement Districts (BID) for the wine industry may be the answer, but change always comes with growing pains...

Afternoon Brief, April 16

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Subscribe to the Afternoon Brief   Trending Story: Pay-to-Play Schemes Keep TTB Busy A host of so-called "pay-to-play" infractions have become one of the Alcohol and...

Afternoon Brief, March 22

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Four Sonoma County Icons to Be Honored at 2016 Sonoma County Barrel Auction: Today, the Sonoma County Vintners announced the names of four Icons who will be honored at the 2016 Sonoma County Barrel Auction for their contributions to Sonoma County wines...

Afternoon Brief, November 25

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Wine Spectator's Top 100 Wines Still a Powerful Guide: Before Wine Spectator announced its top 100 wines of the year last week, the awarded wines were hardly setting Wine Searcher's database on fire. But interest has exploded as each of the top 10 wines was announced...
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