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Successfully Sell Wine No One Wants or Knows About

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Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...

Wineries Success in the Face of Mass Consolidations, Shutdowns

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The number of wine products continues to increase, distributors continue to decrease. What now? —Kathleen Willcox In 2020, the global wine market was valued at around...

Afternoon Brief, October 22

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The Wine Group Announces Acquisition of 7 Deadly Brand: The Wine Group announced today that it has purchased the 7 Deadly brand, the #1 Zinfandel brand in the U.S., from Michael David Winery. First released in 2002, 7 Deadlys lead SKU, 7 Deadly Zins, has been the #1 Zinfandel in America since 2015...

Afternoon Brief, September 21

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A Clash Between Cotton and Cabernet? : The Texas High Plains has the potential to be a grape grower's paradise. This plateau near the New Mexico border is now home to nearly 5,000 acres planted to wine grapes...

Best Practices in Coming to America for Your Brand

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Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...
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