2018-session4b
Navigating the Changing Landscape of Wine Publicity
Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces...
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Sommeliers Choice Awards 2019 Submission Now Open
2019 entries for the Sommeliers Choice Awards is now open. SCA is the only wine competition in United States judged entirely by sommeliers and wine directors. The competition will focus exclusively on...
Napa Valley Vintners
Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules
At the Napa Valley Vintners, Associate Director of Labor Relations Michelle Novi is already thinking about next steps after achieving a measurable victory over antiquated “Tied House” rules in today’s...
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Software for the Farming Industry of Tomorrow?
The future of agriculture, and especially of viticulture, is being written in relative anonymity. The funds invested in the sector are increasing considerably but are still insufficient when considering...
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New Research Study Highlights Motivational Differences of Wine Consumers by Generation
As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan...
2018-session4c
Local Experts Weigh in on the State of the North Coast Wine Industry
What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer...
Expert Editorial
Making Market Visits More Effective
Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local...
Oxygen Management: Closures and Wine Aging
Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles
Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine. Most industry professionals today agree that technological advances in how wine is sealed...
2018-session1c
Raising a Wine Brand into the Highest Tiers of Luxury
Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value...
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Mystery Shoppers Visit Starmont Winery
Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either...
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