Next week the virtual Wine Industry Sales Symposium we bring over twenty wine industry experts together across six conference sessions to share insights and experiences to help wineries improve their DTC...
There will be numerous changes that history will associate with 2020. For those involved in the wine industry, maybe the one that will best define the year is pivoting, adjusting on the fly to the additional...
The fact that two marketers are moderating Wine Industry Network’s (WIN) 3-Tier Wine Symposium this year is not by chance. WIN launched the one-day conference in 2019 to help wine industry executives and...
Eric Guerra is a wine marketer, heart and soul. He spent a little over a year at Kendall Jackson that shifted his focus from 10 plus years in software to the world of wine ...
New Collective Brings Applied Research, Collaboration to Winemaking Community: Winemakers have been long been among the original experimenters; that is, those willing to employ trial and error methodologies...
Gloomy Outlook for Smaller Wineries: Wine consumption in the US is leveling off, but wine prices continue to rise. Total visits to wineries dropped after California's wildfires and that part of the tourist...
Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value...
With more than 14 years in the business, Guerra has managed an impressive number of iconic wine brands, including industry icons like Kendall-Jackson and Mumm Napa, as well as Gary Farrell in the Russian...
