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Experts Weigh In on the Biggest Obstacles and Opportunities to Sell...

Next week the virtual Wine Industry Sales Symposium we bring over twenty wine industry experts together across six conference sessions to share insights and experiences to help wineries improve their DTC and wholesale channel performance.

Wine Industry Embracing Technology and Innovation to Drive Sales

There will be numerous changes that history will associate with 2020. For those involved in the wine industry, maybe the one that will best define the year is pivoting, adjusting on the fly to the additional ways to effectively do business...

Veteran Wine Marketers Lead Conversation on Wholesale Success

The fact that two marketers are moderating Wine Industry Network’s (WIN) 3-Tier Wine Symposium this year is not by chance. WIN launched the one-day conference in 2019 to help wine industry executives and owners view the challenges of selling via the wholesale channel through a new lens—one that opens their eyes to new opportunities.

Wine Industry Veteran Reflects on Wine Marketing Lessons in New Book

Eric Guerra is a wine marketer, heart and soul. He spent a little over a year at Kendall Jackson that shifted his focus from 10 plus years in software to the world of wine ...

Afternoon Brief, March 26

New Collective Brings Applied Research, Collaboration to Winemaking Community: Winemakers have been long been among the original experimenters; that is, those willing to employ trial and error methodologies and information gleaned from other colleagues to continually improve their vintages ...

Afternoon Brief, December 7

Gloomy Outlook for Smaller Wineries: Wine consumption in the US is leveling off, but wine prices continue to rise. Total visits to wineries dropped after California's wildfires and that part of the tourist industry hasn't recovered. Plus, a recession is looming ...

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

Eric Guerra Joins Vineyard 29 as Chief Sales & Marketing Officer

St. Helena, California (August 22, 2018) – Vineyard 29 announces that Eric Guerra has joined in the role of Chief Sales & Marketing Officer....

Expert Wine Marketer, Eric Guerra, to Keynote Closing USBevX Session

With more than 14 years in the business, Guerra has managed an impressive number of iconic wine brands, including industry icons like Kendall-Jackson and Mumm Napa, as well as Gary Farrell in the Russian River Valley, Campo Viejo in Rioja and the prestigious Maison Perrier-Jouët Champagne.