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Dale Stratton Joins Emetry’s Board of Advisors

Emetry, the Napa-based software company providing data-driven marketing insights to wine brands, welcomed Dale Stratton to their Board of Advisors. Stratton brings over 35...

Emetry Welcomes Sara Vlasach as Senior Director of Product Marketing

Emetry, a fast-growing software company focused on providing data-driven insights to help wine brands spot opportunities, welcomed Sara Vlasach to the role of Senior...

Afternoon Brief, September 25

The Mysterious and Not Fully Understandable Wine Defect Popping Up in Natural Wines: Mouse - You can't smell it. At first, you can't taste it. But once you do, you'll wish you'd never opened the bottle. It's a stealthy little pest known as mouse, or mousiness, an off-flavor that can infect wines ...

Afternoon Brief, June 4

Subscribe to the Afternoon Brief   Trending Story: E&J Gallo Winery CIO Drives Digital Innovation in Wine E&J Gallo Winery is a remarkable vertically integrated organization....

Afternoon Brief, March 18

Constellation Brands May Sell Cheap Wine Brands to Gallo: Constellation Brands may sell off some of its lower-end wine brands to Gallo Winery, according to CNBC. The report comes after Constellation said last month that it may sell up to 40% of its wine brands because they are underperforming...

Afternoon Brief, February 28

The Changing Face of Luxury Wine: Given current economic conditions, the high rollers seem to keep wining across the globe. Given the ever-higher stakes for luxury products across the world, there continues to be greater interest in luxury wines across all price points. However, surprisingly, there is still very little ...

Emetry Purchases DTCguru, Expanding Their Direct to Consumer Insights

Emetry closed a deal with ZAM Apps to purchase their direct to consumer (DTC) sales analytics software, DTCguru. The addition of DTCguru’s battle-tested features will accelerate Emetry’s development of instructive and actionable software to wine brands.

Afternoon Brief, January 15

Buyers of BRAND Winery and Estate Vineyards Acquire a Gem on Famed Pritchard Hill: Jim Bean and Christine OSullivan are purchasing the BRAND winery and vineyards from owners Ed and Deb Fitts. The Brand estate is located atop Pritchard Hill, one of the most sought after locales in Napa Valley ...

Afternoon Brief, December 19

3-Tier Wine Symposium Announced: The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the evolving and complicated world of distributor relations along with how to capitalize on the opportunities that still exist in the wholesale channel ...

Consumer Behavior Data Now Accessible for Efficient Wine Marketing

“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent to wineries, so we (Emetry) come in as kind of data miners, gather wells of data, clean them up, and put them in a data lake.”

Five Wine Businesses Recognized for Their Innovative Advances for the Wine...

Whether solving a problem or seizing an opportunity, these five wine industry suppliers used ingenuity and technology to develop innovative products and solutions for...

Afternoon Brief, November 19

Harvard Spent $100 Million on Vineyards. Now It's Fighting with the Neighbors: Four years ago, Harvard University bought an old cattle ranch in the foothills of the Sierra Madre Mountains. On an arid expanse north of Santa Barbara, California, the schools endowment set out to make money from a notoriously tricky business: vineyards ...

Making Big Data Work for Wine

“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC...

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.