Tag: E Column
Who Is Accessing Your Website?
The other day I was talking to a friend of mine. Rebecca, who owns Maximum Value Marketing. We have known each other for years...
Tips to Improve Your Online Presence
These days if you are in business an online presence is essential to your success. Critical to that success is that your keep updating...
Simple Things to De-Stress Yourself
For many people life is (or seems to be) more stressful these days. We have more to do, more to think about at work...
Creating Good Relationships at Work
An article publish by Mind Tools reported that Gallup published a study about the value of having good friends (or at least one good friend)...
Be Different and Make It Count
Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According...
Why Employees Leave Jobs
Of course there are many reasons that people decide to leave their jobs. However, according to an article by Brigette Hyacinth published late last...
What Is It About Your Products That Makes Consumers Want to...
The answer is value.
Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers want to...
What You Should Know About Wine Customers
Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a...
Differentiation: Stand Out from the Crowd
I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking...
Creating a Recognizable Business Culture
With the great number of brands these days, it is getting harder and harder to differentiate your brand from those of your competitors. A...
Creating an Employee Handbook
An employee handbook is an important part of your training schedule. The handbook provides employees with a written guide to follow and refer to...
Making the Sale
Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it....
Do You Know Your Employees?
With the workloads that many managers and owners have these days, it is easy to lose touch with what your employees are doing, how...
Customer Service in the Airline Industry
The airlines have not been getting kudos lately as far as their customer service towards passengers goes. For a while it has been one...
The Art of Public Speaking
As it is coming up to conference time again, I was reading an article about public speaking, so I could remind myself of the...
