In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services, you may not have the top of mind...
Is your logo aging well? A good logo is a visual representation of your company’s identity. It provides information for potential customers and makes them feel comfortable doing business with you and appeals...
In many wineries, sales training in sketchy at best. So, this week’s blog covers some the basics of sales training that are often overlooked.
If we want to sell, we should listen more than we talk.
Some...
The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in wineries there are even more variables. Coming through...
As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water, food, sunshine, etc. However, we like to think of ourselves as individuals and that...
The Facts
It is going to be an interesting year for the wine sales in the United States. Reports are saying that wine production is increasing in the U.S. with more wineries opening every year and wine...
Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more ideas, I want to add a little more information about personal...
Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by Sharon Hurley Hall, more than 74 trillion emails are...
I received what seemed like a boatload of emails from wineries over the
Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five emails in a three or four-day period....
When a guest objects to the price of one of your products, don’t be discouraged. Many times an objection to the price is the first signal that they really want to buy the product you are selling. If guests...
