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Promoting Your Events

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Have you noticed that your life seems to be getting busier? Most of us have, and the most of us includes your customers. When you...

Creating Memories at Events

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There is a lot of planning that goes into winery special events. Time is spent working on the venue, as well as the food...

Getting the Most Out of Your Events

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As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to...

Selling to Different Generations: Gen X, Millennials and Gen Z

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Last week I presented tips on selling to the Silent Generation and Boomers. Today we examine selling to the younger generations: Gen X, Millennials...

Selling to Different Generations: Silent Generation and Baby Boomers

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One of the most important aspects of creating converts (those customers who spread the word of your winery far and wide) is creating a...

Brand Ambassadors

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No winery can have too many brand ambassadors. People who will tell the world about your wine. Usually we think of brand ambassadors as...

Reading Body Language

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I found an interesting article from Entrepreneur online this week. Written by Travis Bradberry, the article discusses how we learn more through body language...

D.A.R.E. to Sell: Tips to Increase Sales Through the Tasting Room

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As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you...

Hiring the Right Staff

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As it comes into the selling season, I thought a quick blog on some of the things to look for when you are hiring...

Be a Great Manager (Part Two)

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This week we continue the topic of managing employees. Last week’s blog discussed giving credit where credit is due, which is the first rule...

Be a Great Manager (Part One)

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Being a boss, at any level, is rarely easy. There are times that you wish your employees would just do what you want them...

Perking Up Your Email Subject Lines

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Email subject lines are not always designed to make you open them. Here are a few from wineries that have popped up in my...

What Makes Guests Buy – Part Two

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Last week’s blog talked about three of the six most important things that guests are looking for when they buy your products. In that...

What Makes Guests Buy?

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If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest...

Motivation Starts with You

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There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an...
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