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Are You Ready for the Weekend?
Happy Thanksgiving! After a wonderful day with family and friends, it is back to work on Friday and through the weekend for some of the busiest days of your year. You should be smiling non-stop for three...
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Setting Sales Goals
Sometimes goal setting is measured on what management would like to see; rather than what is a reasonable increase or numbers that your sales staff can accomplish. Start with checking what the sales goals...
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Connecting with Guests
Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people who come to your winery, the sale will be much easier and your...
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The Art of Premium Pricing
Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing arena, get some opinions on what others think about your wine....
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What Is Customer Service?
After having some customer service problems with large and small companies of late, I thought it would be a good idea to write a blog on customer service. Rather than start the piece by complaining about...
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Don’t Believe Everything You Think
It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit it into the structure for similar information that already exists in our brain....
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Focus on How to Sell Rather Than What to Sell
Discover: What your customers are looking for. What has stopped them from buying (from you or others) in the past. According to Harvard Business Review: More than 50% of customer loyalty is based on...
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Working with Your Local Tourism Board - Part 2
Continuing the theme from last week’s blog, here are more tips on working with your local tourism programs (and others) to promote your winery and increase sales.  Thanks to Thomas Salley, Director...
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Working with Your Local Tourism Board - Part One
Your local tourism board can be a great help to your winery. Not only do they promote the city, town or county, including your winery, they also have information that can help you putting your own plans...
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Asking for Testimonials
Providing a good experience for guests takes time and attention and may not be easy on busy days. However, when you have the opportunity to connect personally with guests, which you should do as many times...
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