In this era of increasing customer involvement you immediately know how many of your customers feel about your company as you can see what they think of your products and services on any number of review...
Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you. Here are some tips on how to engage your customers
Use Their Names
Not...
Kofi Annan the former UN Secretary General said, “Knowledge is power. Information is liberating. Education is the promise and progress, in every society, in every family.”
The only addition I have to that...
If you are collecting information from customers, make sure that they opt in (agree to your having their contact information). They must agree in writing and it must be unambiguous. For example, I receive...
It’s almost February and before we know it, the busy season will be upon us, which means it’s time to start thinking about the staffing for the coming year. While you are thinking about your staffing...
At the start of a new year, it’s good to think about things that you want to accomplish for the coming year. A worthwhile task before the busy sales season is to ensure that your customer records are accurate...
The words we use when selling our goods or services are as important as the products themselves. Using the wrong words may change the perceptions of potential customers leading them to leave your business...
Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how effective these emails are for them.
Not only is it...
If you are in retail sales it is even busier, with most retail businesses open longer hours. There is also more packing and shipping to think about as well as managing stock and making sure that everything...
Some of the biggest shopping days of the year are coming up in the next few weeks, so here are a few tips on how to persuade consumers to purchase your products for holiday gifts and for themselves. From...
