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Mystery Shoppers Visit Starmont Winery

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Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries....

Making the Most of Dwindling Customer Engagement Opportunities

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The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

Innovations to Supercharge DTC Sales

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Latest products and services showcased at Wine Industry Impact Conference A broad range of wine industry-specific product and service providers will participate in the Business...

New Study Reveals Specific Staff Hospitality Behaviors Linked to Direct to...

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Rohnert Park, California - The Wine Business Institute (WBI) in the School of Business and Economics (SBE) at Sonoma State University (SSU) today announced a...

Afternoon Brief, July 10

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Does Napa Valley have too much Cabernet? The question informed most of last month's Vineyard Economics Symposium...

Mystery Shoppers Visit Alpha Omega

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Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through...

Top 10 DTC Sales Growth Practices

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Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

Mystery Shoppers Visit Priest Ranch Wines

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Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same...

What You Should Know About Wine Customers

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Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a...

Redeeming Utah: A Model of Virtue in the New Era of...

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More often than not, when the topic of Utah liquor laws arises—among those who drink in Utah, that is—a river of laments will follow. It’s only natural. Limited shelf selections at state wine stores, aesthetically bland retail experiences (so brick, so mortar!), the enduring peculiarities of the on-premise consumption of alcoholic beverages and, alas, the lowest blood alcohol limit for drivers in the nation (to take effect in December), all account for the bewilderment.

Why Wineries Need Specialized Digital Audits

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Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently, online.  

Tasting Room Trends: 2017 Review and 2018 Forecasts

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At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members,...

Changing Our Thinking for the Digital Age

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By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time –...

Mystery Shoppers Visit Beaulieu Vineyard

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Beaulieu Vineyard was named by Fernande LaTour when she and her husband George purchased 4 acres of Ranch property in Rutherford in early 1900....

2018 DTC Wine Symposium Trade Show Sold Out, Sponsors to Preview...

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Napa, CA, January 3, 2018 – The trade show at the 2018 Direct to Consumer Wine Symposium sold out early last month, and participating...