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Tasting Rooms Reopen & Winery Teams Balance Virtual with Onsite Experiences

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Winery teams across the US have many decisions to make today as tasting room reopening phases roll out across each state. DTC Wine Workshops...
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Afternoon Brief, May 7

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Pandemic Makes Winery Buyers Skittish About Buying Grapes During Upcoming Harvest: The disruption triggered by the coronavirus pandemic adds uncertainty to a domestic wine sector already grappling with an oversupply of grapes and bulk wine, making regional wineries even more skittish to commit to buying fruit during this year's wine grape harvest, a top industry analyst said Wednesday...

US Virtual Winery Summit Series

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Doing Business in a Changing Landscape WHAT? DTC Wine Workshops with the support of the Wine Institute, is launching the first of its kind, “US...

DTC Wine Workshops Launches the DTC Wine Coaching Program to Winery...

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Castro Valley, CA - January 21, 2020 - Today, DTC Wine Workshops Consulting Agency launches the first of its kind “DTC Wine Coaching Program”...

2019 DTC Wine Symposium Announces Workshop Sessions: Content to Focus on...

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Topics Include Wine Club Retention, Small Winery Strategies, and More Napa, CA, November 8, 2018 – The Steering Committee for the 12th annual Direct to...

Wine Club Design Webinar: Top 5 Tools for Wine Club Success

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Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount...

Digital Bootcamp: 5 Steps for Developing a Digital Marketing Plan

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Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very...

DTC Wine Management Academy (4-Part Workshop)

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DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer retention and brand...

Wine Consumer Data Collection Workshop

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Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on...

Afternoon Brief, June 5

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Subscribe to the Afternoon Brief   Trending Story: Premium Private Label Wines Driving Growth If your idea of a private label wine is "Two-Buck Chuck" from...

Wine Club Design & Structure: Top 5 Tools for Wine Club...

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Wine Club Sales represent about 60% of direct wine sales income for wine brands getting it right. Consumers have an overwhelming amount of choice...

Building Wine Brand Ambassadors Workshop Healdsburg, CA

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Wine Road and DTC Wine Workshops have teamed up to present the “Building Wine Brand Ambassadors Workshop” on Wednesday, May 23rd 8:30 – 12:30...

Winery Marketing: Direct Consumer Insights & Analytics

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Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are...

Direct Wine Telesales & Account Management Webinar

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Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back...

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

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Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing strategy. The wine business is a...