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Winemaking is steeped in tradition, with knowledge passed through generations with oral instructions or handwritten notes. But as the world becomes faster moving and more complicated, you need to find ways to keep up.
This webinar is a rare opportunity to hear, first hand, from three master winemakers who, without warning, had to navigate harvest with the sudden lockdown restrictions. These winemakers share their experience, insights, and lessons learned with Jamie Gilchrist, Co-Founder and Director of Sales, vintrace wine production software, based in Melbourne, Australia.
The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the previous month across the 900 US and Canada wineries that use their point-of-sale system ...