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The Consumer Voice in Your Content Marketing
These days it is important to business to have new and interesting marketing content, telling customers and potential customers about the products and services they can expect. It’s not always easy to...
Team Smile
Behind the Scenes with a Successful Winery Video Team
In digital marketing, quality content is key to attracting, engaging, and retaining an audience, and video is one of the most powerful tools available. The high speed connections available on mobile devices...
WIN-Advisor-Afternoon_Brief
Afternoon Brief, March 17
Trending Story: French Wine Militia Renews Attacks Militant winemakers in the south of France appear to have been involved in the destruction of two telephone exchanges near the city of Toulouse… Today’s...
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How to Repurpose Every Piece of Content You Produce and Make Your Marketing Budget Stretch Further
By Michele Peterson Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears a lot of hats, and sometimes...
expert-editorial
How Internet Marketers Retain Club Members … And How Wineries Can, Too
By Michele Peterson Michele Peterson, Exactly Write What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When a customer enrolls in a club...