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Commerce7 and Vimbibe Partner to Revolutionize Winery Customer Engagement

As the wine industry faces unprecedented challenges with COVID-19, wineries have had to grapple with how to engage their customers now that on-site visitation...

Wineries Achieving DTC Success with Personalization, eCommerce Optimization, and Targeting Strategies

Day two of Wine Industry Network's Sales Symposium offered a multitude of data-driven insights for the direct-to-consumer oriented winery...

Afternoon Brief, July 14

Unified Wine & Grape Symposium Moves to Virtual Conference and Trade Show in January 2021: Due to concerns about COVID-19, organizers of the 2021 Unified Wine & Grape Symposium announced the event will be presented online as a virtual conference on January 26-28, 2021...

Commerce7 Signs Acquisition Agreement to Take Over Management of Truvi’s Customer...

Existing truvi Customers will be Migrated to the Commerce7 Platform Commerce7 and truvi announced today a new deal to combine the two companies’ customer bases,...

Afternoon Brief, May 21

Napa County Looks at Wine Country Growth: Napa County is considering how to mold the future of its world-famous wine country balancing a host of factors, from housing demands to requests for wineries in remote locations...

Commerce7 and Emetry Partner to Bring Better Customer Understanding to Wine

NAPA, CALIFORNIA, MAY 2020: Emetry is excited to announce their collaboration with Commerce7, a commerce system for the alcohol industry. Working with Commerce7 Emetry,...

Commerce7 launches “Commerce7 Now” – Instant Websites for Small Wineries

Commerce7, a modern DTC platform for the wine industry announces “Commerce7 NOW”, an innovative new way for wineries to sell online immediately with no...

Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business

In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the previous month across the 900 US and Canada wineries that use their point-of-sale system ...

Afternoon Brief, January 13

There were over sixty-five judges, representing various North American wine regions, evaluating nearly 6,700 wines from over 1,000 wineries for the 2020 San Francisco Chronicle Wine Competition ...

Commerce7 Introduces Subscription Club Tools

Commerce7, a modern DTC platform for the wine industry, launches subscription clubs.  This is an innovative new club model coexisting with their current suite...

Commerce7 Launches Dev Center for Building Apps Right Inside Commerce7 Admin...

Commerce7, a modern DTC platform for the wine industry, launches the Commerce7 Dev Center. The Dev Center provides a way for third party developers...

Afternoon Brief, November 18

Wine Moguls Destroy Land and Pay Small Fines as Cost of Business, Say Activists: After California wine industry mogul Hugh Reimers illegally destroyed at least 140 acres of forest, meadow and stream in part to make way for new vineyards sometime last winter, according to a report from state investigators, state officials ordered the former executive of Jackson Family Wines to repair and mitigate the damage where possible ...

A Customer Centric Commerce Solution to Increase DTC Revenue

Commerce7 is a DTC platform focused on providing customer centric commerce solutions to the wine industry. We believe that above price and product, the number...

Afternoon Brief, July 10

UC Researchers Probe Mystery Vine Collapse: A team of researchers, headed by plant pathologists from University of California, Davis, is responding to a growing concern over a malady known simply as mysterious vine collapse...

Afternoon Brief, March 26

New Collective Brings Applied Research, Collaboration to Winemaking Community: Winemakers have been long been among the original experimenters; that is, those willing to employ trial and error methodologies and information gleaned from other colleagues to continually improve their vintages ...