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Resonating Brand Authenticity

“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read...

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

Creating Brand Loyalty

I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now...

Anatomy of a Brand Launch

Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in...

How to Modernize Your Wine Brand Without Sacrificing Heritage

There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they...

Strategic Design Invigorates Brand Health

"Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf," says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Development.

Great Deal on Branded Wine Totes from Topnest

Order your Custom, Non-Woven Wine Totes at Unified and TopNest Designs will: Pay your set-up fee, Send you a free sample with your logo Deduct $75 off...

Afternoon Brief, April 7

U.S. Wine Brands Dominate 2015 Top 10 List: The wine industry as we know it today owes an inestimable debt to European knowhow and culture, but in commercial terms today's axis leans in a very different direction...

Afternoon Brief, March 20

Arsenic-Tainted Wine: Overkill or a Real Killer? If you drank a bottle of the alleged arsenic-tainted California wine, there's probably no need to rush to the attorney's office to update your will...

Afternoon Brief, March 18

U.S. Authorities Sink Underwater Wine Maturation: Wineries will have to scuttle plans to age their wines under the sea after American authorities torpedoed the practice...

Afternoon Brief, March 16

21st Annual Central Coast Insights with Experts and Troublemakers: Held for the first time in Paso Robles, the annual conference organized by the Wine Industry Symposium Group, attracted nearly 200 attendees from all facets of the wine industry...

Afternoon Brief, February 16

Subscribe to the Afternoon Brief Trending Story: Single vineyards will define Napa’s future The Napa Valley will increasingly be defined less by broader appellations and more by...

What’s In A Name???

Whether you are naming your business or naming your products it’s important to think long and hard before you put the name on the...

Afternoon Brief, January 14

This past week, the words "Je suis Charlie" ("I am Charlie") have traveled the world in sympathy with the victims of the deadly jihadist terrorist attack on the French satirical weekly Charlie Hebdo, for which Al Qaeda in Yemen is now claiming responsibility...