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To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.
There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.
NEW WEBINAR DATE DUE TO HURRICANE MATTHEW Register for #StopShopperSnubbing webinar on Wednesday, October 27th at 4:oopm Pacific By John Lawlor, CEO Label Analytics, LLC undated Oct....
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