“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read this before. Maybe it’s on your Home page,...
To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with...
I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now What Do We do? Five Things.”
While I don’t agree with his premise I do...
Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in Australia and was recently purchased by Anheuser Busch. Our whole team has worked...
There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.
In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a...
"Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf," says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Deve...
Order your Custom, Non-Woven Wine Totes at Unified and TopNest Designs will:
Pay your set-up fee,
Send you a free sample with your logo
Deduct $75 off of your final invoice!
Our Reusable & Recyclable...
U.S. Wine Brands Dominate 2015 Top 10 List: The wine industry as we know it today owes an inestimable debt to European knowhow and culture, but in commercial terms today's axis leans in a very different...
Arsenic-Tainted Wine: Overkill or a Real Killer? If you drank a bottle of the alleged arsenic-tainted California wine, there's probably no need to rush to the attorney's office to update your will...
