Tag: Bold Predictions
Wine in Cans Will Represent 10% of Market in 2025
Nielsen data started tracking canned wine in 2014, only five years ago when canned wines represented less than $10 million of the total market.
Digital Darwinism Imminent: Wineries Must Invest in Digital or Perish
According to Paul Mabray of Emetry, wineries are ignoring the importance of digitally engaging both their existing and potential customers at their peril ...
2020 Will Bring an Explosion in Non-Traditional Packaging
Liz Paquette, Director of Brand and Head of Consumer Insights at Drizly predicts that 2020 is going to bring an explosion of non-traditional packaging variants, with a particular focus on the Ready to Drink (RTD) segment ...
Wine Industry Well Equipped to Meet Climate Change Challenges
“Wine people are interested in surviving and succeeding and will work within the natural boundaries they are given,” says Jim Trezise, President of WineAmerica. He has his finger on the pulse of the wine industry and is intimately aware of the issues facing vintners ...
True Consumer Choice Beginning to Impact Alcoholic Beverage Industry
Cheryl Durzy, CEO and founder of Liberation Distribution (LibDib), thinks the time for real consumer choice in the alcoholic beverage industry is about to dawn as consumer behavior, retailer services, and increased 3-tier access trends converge. For wineries this presents an opportunity, but is no slam dunk.
Within Five Years Entire Brands Will Be Created Through Pre-Production Personalization
Within Five Years Entire Brands Will Be Created Through Pre-Production Personalization: “Within five years you will see entire brands created through pre-production personalization by flavor and shopper profiling at an individual level.
3 Years of Hurt on Horizon, but Despite Challenges Wine Remains...
Few people have the vantage point of Carolyn Wente, 4th generation winegrower and CEO of Wente Vineyards in the Livermore Valley.
