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Wine and Basketball: Brands Partner with the NBA and WNBA to Attract New Fans
Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox  The business of selling anything, from widgets to wine, to a younger generation often requires...
100CANON
All-Star Wines: The Growing Trend of NBA Stars' Brands
The trend of professional players entering the wine game is on the rise. Here are some of their stories. By Tamara Belgard Turner   Athletes regularly parlay their sports careers into successful...