Tag: Barbara Barrielle

Christine Coletta is a force in the development of the Canadian wine scene. Although she is the popular founder of one of the first custom crush facilities, Okanagan Custom Crush, her latest venture is only one in a long history of building respect for the British Columbia wine scene ...

Nielsen data started tracking canned wine in 2014, only five years ago when canned wines represented less than $10 million of the total market.

“Wine people are interested in surviving and succeeding and will work within the natural boundaries they are given,” says Jim Trezise, President of WineAmerica. He has his finger on the pulse of the wine industry and is intimately aware of the issues facing vintners ...

Within Five Years Entire Brands Will Be Created Through Pre-Production Personalization: “Within five years you will see entire brands created through pre-production personalization by flavor and shopper profiling at an individual level.

Three Perspectives on the Challenges of the North Coast Wine Industry: Dire warnings, cautions, and stories of winegrowers beginning to feel the pinch of a stagnating wine market have emerged through the harvest season.

She set out to create a platform that would transform how winemakers worked through the production process, but it had to be mobile-friendly, intuitive and flexible as well as easy to learn.

Soda Rock met the challenge head on. Once route 128 and Alexander Valley opened and people were probably going to be travelling to check out the damages, the winery set up a temporary tasting bar. They invited the public to come see what they lost but also what they had not. The wines were good, the spirits were up, and everyone was safe.

Creating a People-Centric Wine Business - “The future isn't about technology”, says Geoff Ables, managing partner at C5 Insight. “It's about people - and it's about how technology will aid businesses in delivering better experiences to customers and ...

Point-of-Sale systems in wineries seem to be a love-hate relationship…many times the hate overcoming the love as the frustrations of adapting to changing and challenging environments puts a strain on winery personnel and the electronic retail and data system that supports their efforts.

Last week’s Third Annual Wine and Weed Symposium attracted a huge group of wine and cannabis professionals to the Hyatt Regency Sonoma Wine Country in Santa Rosa to learn about emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, and how alcohol beverage companies can and do invest in cannabis. The continuing enthusiasm for this new frontier, this brazen opportunity, and the vast cross-marketing potential with the wine had attendees leaving on a high note.

The women on this Wine and Weed Symposium panel are unmistakably movers and shakers of the cannabis community. They approach the responsible marketing and consuming of cannabis as professionals, either migrating from the wine and related business to weed and adding this new frontier to their already busy wine life or transitioning completely.

As the wine world, like all business sectors, struggles to adapt and adopt emerging technologies in communicating messages to existing and potential customers, Professor Damien Wilson says the base root of the issue may be that we are not communicating the message that the consumer wants to hear.

As one gets to know Brown and follows her unconventional life to where it has lead her now – to the top of the wine writing heap – it becomes evident that this simple belief, or really practice, has been the reason her life has been an adventure. Not an adventure of extreme sports or pushing the limits, but an adventure of exploration. She chooses a path and excels, then may choose another path and give that avenue her full attention.

Many know Mick Schroeter’s talents in winemaking and his path from the big reds of Penfold’s to the delicate Russian River Valley Chardonnays and Pinot Noirs of his current gig as Head of Winemaking at Sonoma-Cutrer, as well as his entry to Sonoma County wines at Geyser Peak where their Sauvignon Blanc became the standard bearer for U.S. produced wines of this variety.

“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent to wineries, so we (Emetry) come in as kind of data miners, gather wells of data, clean them up, and put them in a data lake.”