47305
Enterprise Level Automation and AI Marketing Tools Made Accessible to Wineries
Debuting at the WIN Expo in December 2019, PreferencePro by VinterActive made a serious splash and quickly signed up several wineries for this breakthrough email marketing software...
grapes
Grape and Bulk Market Activity Increases as Wineries Seek Ways to Supplement a Smaller, Smoke Plagued Vintage
The Lightning Complex, or LMU fire, came earlier this year than Sonoma and Napa had experienced in recent years, so many of the vineyards had hanging fruit. A few whites had been harvested and early ripening...
Buena Vista - 3 Bottle Box - Open & Closed
Making First Impressions with Secondary Packaging
Presentation packaging has many forms and their structure is as important as their design...
Getting Over the Fear Tableshot
Adapting the Winery Experience to Make Guests Feel Safe During COVID-19
It is the middle of the summer and what is usually an incredibly busy and profitable tourist season has been nipped in the bud, so to speak, by what is being called the novel coronavirus.
43737
Insights from Ciatti's Market Update Webinar
Today senior members of the Ciatti Company, a major player in global grape and wine brokering, invited other experts in vineyard real estate and beverage industry to join them on a webinar to discuss the...
Robert Bath
First CIA Wine Management Master’s Degree Students Graduate to Abysmal Job Market
First CIA Wine Management Master’s Degree Students Graduate to Abysmal Job Market: The class of 2020 not only got ripped off by not having proms, senior skip days, college visits and graduation ceremonies,...
Napa Sign
New Napa Ballot Initiative Splits Wine Industry, Set to Repeat Measure C Battle
After the controversial and hotly debated Measure C was narrowly defeated in Napa County, the organization responsible for bringing the measure to the ballot, Napa Growers and Vintners for Responsible...
ChenowethPinotandChard
Wineries Get Creative to Reach Customers During Pandemic
As the mandate came down in California and other states to close tasting rooms as part of the prevention of the spread of the Coronavirus through gatherings, wineries were forced to pivot from normal operations...
Wine Road
Wine Event Cancellations Hurt Associations' Marketing Efforts and Budgets
I was in a tasting room in downtown Healdsburg on Sunday, March 15, when a passerby called in the window and said “enjoy your glass of wine….
Beth Vukmanic Lopez_crop
Wine’s Most Inspiring People: The Consistent Force Behind Sustainability in Practice
Over the holidays, I stopped to taste the extraordinary array of wines at Castoro Cellars in Paso Robles and almost tripped over the SIP certified sign at the entrance. This winery is proud of their role...
1 2 3 4 5 6