Tag: Ann Petersen

As historic funding sources dry up and impact marketing budgets, vintner associations look to new ideas to increase revenue. Business Improvement Districts (BID) for the wine industry may be the answer, but change always comes with growing pains. If BIDs are adopted by the wine industry, should individual AVAs work together to promote their region?

How Women’s Sexuality Is Used to Sell Wine: What should I wear to work? It may sound innocuous, but this loaded question was at the heart of a lively and controversial panel discussion that closed out the Bâtonnage Forum, held May 4 at a private estate in Napa, California ...

The devastating wildfires that hit the North Coast at the tail end of harvest not only burned thousands of homes, but also damaged wineries...