Distributor Heaven: WSWA Is WYSIWYG
Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to Distributor Heaven will be upon
Brian Rosen
April 17, 2018
Anatomy of a Brand Launch
Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in Australia and was recently purchased by
Brian Rosen
April 9, 2018
The Suppliers Trip to the Promised Land!
There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes, of course, it is Easter this
Brian Rosen
March 28, 2018
What We Learned at Vinexpo New York
My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there. The notion that New Yorkers think
Brian Rosen
March 6, 2018
Your Brand Will Fail… Unless
Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither. What I am, however, is realistic,
Brian Rosen
February 27, 2018
Booze Business á la Carte Style
The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to Managing Director at PwC in
Brian Rosen
February 7, 2018
Summer Sales Start in the Winter
Yesterday was Super Bowl Sunday. Super Bowl Sunday is a day that, according to many TV news magazines, there will be more wings, pizza and nachos consumed than any other
Brian Rosen
February 5, 2018
The Anatomy of a Sales Call
Ok, Suppliers. Listen Up! I have a message for you! Not a bad message or angry take, just a note to share so you can properly set your expectations for
Brian Rosen
January 23, 2018
Funny Thing Happened on a Plane Today
We travel. We travel a lot. Our whole team is on the road weekly working with suppliers, distributors, and accounts. It is our feeling that it is critical to be
Brian Rosen
January 17, 2018
To the Selling Year 2018
The time is now! The time is now! This is not a Gary V rally cry, although perhaps it should be as he is a smart dude! This is the
Brian Rosen
January 15, 2018
The Rise of the Independent Brand in 2018
Champagne and corks have settled. We are collectively wiping the crud out of the corner of our eyes and getting back the grind. This time however, it is not just
Brian Rosen
January 2, 2018
In Pursuit of Excellence: Trade, Media and Producers Weigh In
By Paul Vigna Nova Cadamatre is director of winemaking for Constellation’s Canandaigua Winery, developing the 240 Days wines from the Finger Lakes. She and her husband, Brian, also have their
Editor
January 2, 2018
Top 5 Happenings for Adult Bev in 2018
Merry Christmas, Happy Chanukah, Happy New Year, and if I have missed your specific holiday, please celebrate that as well. We are at the end of the year and now,
Brian Rosen
December 12, 2017
New Company Rapidly Changing How 3-Tier Alcohol Distribution Happens
The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been essentially blocked from three-tier distribution because distributor giants focus on the big brands and
Editor
December 7, 2017
Four Ways to Make 2018 Better than 2017 with Planning and Selling
Calendar says early December. Calendar says that there are two week before holiday and an additional week for bubbles. That is what the calendar says, you are correct. There are
Brian Rosen
December 6, 2017
