30 Plus 30 Equals 30
I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One thing I am sure of is
Brian Rosen
October 29, 2018
The Holidays Are Distributor Merger Time
For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because
Brian Rosen
October 16, 2018
Is Your Brand Built for Expansion?
In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL
Brian Rosen
October 2, 2018
The Booze Business Is All About Perception!
Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I get time to decompress, think and free
Brian Rosen
September 24, 2018
The Perfect Winemaker
When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed the “perfect” woman for them to
Brian Rosen
September 11, 2018
Why Makers Matter in the Sales Process
Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back to New York do to the
Brian Rosen
August 23, 2018
3rd Party Distribution Benefits
and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan of doing it different. I
Brian Rosen
August 15, 2018
Best Practices in Coming to America for Your Brand
Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie
Brian Rosen
August 1, 2018
5 Reasons Why Summer Is More Important Than Winter for Booze
You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his marbles? Well perhaps, but hear me
Brian Rosen
July 17, 2018
Think About Your Brand Rep as a Shared Service to Launch Your Sales
In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because
Brian Rosen
July 9, 2018
Weed Should Scare You!
When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic wine, beer, or spirit. Weed, the
Brian Rosen
June 26, 2018
The Market Will Never Lie to You
In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island, Angels Envy, etc. Every- Single- Day.
Brian Rosen
June 11, 2018
Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings
Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze season is upon us. Typing as
Brian Rosen
June 4, 2018
Why We Love the Booze Business
It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish the week strong. I know that
Brian Rosen
May 25, 2018
What I Learned at WSWA 75
A lot! A ton! A boatload! Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a $12.00 coffee tastes the
Brian Rosen
May 8, 2018
