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3 Tier Talk

Top Five 2021 Predictions from Brian Rosen, BevStrat

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There is no doubt, to anyone, that 2020 was challenging. 50% of the market was shut down 75% of the year. Our prediction newsletter,...
3 Tier Talk

Brian Rosen 9th Annual Predictions – 2020 Edition

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Here we are again! As the year draws to a close there are so many things happening in the adult beverage space that our...

A Pathway to Wholesale Success for the Small Producer

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“There is an inherent David and Goliath dynamic in three-tier distribution,” says Brian Rosen, owner of BevStrat. “It is skewed toward the top 300 brands globally, and the top five distributors focus on these brands, through which 98.4% of all wine, beer, and alcohol is sold.”

Afternoon Brief, June 23

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Wine and Tech Innovators Gathering this week in Napa: Technology leaders in both marketing and wine including Brad Rosen of DRYNC, Joe Rosenberg of Google, Paul Mabray of VinTank a W20 Company, Michael Pavone of quench, Brian Rosen of Rosen Retail for Adult Beverage, Josh Saunders of Uncorkd and Max Kalehoff of Social Code are set to engage and inspire attendees with the latest information and ideas this week at the 11th Annual Wine Industry Technology Symposium (WITS) set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California.
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Afternoon Brief, December 20th

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Pioneering Wine Industry Leader Art Ciocca Passes Away: Arthur “Art” Ciocca, founder of The Wine Group, has passed away at the age of 84. Known for his vision, entrepreneurial spirit, integrity, and deep-rooted values, Art was the founder of The Wine Group and its CEO for 26 years...

Registration Now Open for Joint Vinexpo America and Drinks America Debut Trade Event, March...

David Talbot of Ultimate Beverage Challenge joins Advisory Board PORTLAND, Maine – Oct. 21, 2021 – Registration is underway for two co-located events, Vinexpo America and Drinks America, which...
3 Tier Talk

Uber Buying Drizly Is the Tip of the Spear/Booze Business Comes of Tech Age!

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As obvious as it is that Tom Brady is in the Super Bowl again; it is also obvious to this pundit that one of...
3 Tier Talk

On and Off Premise Beverage Sales Will Be Forever Changed from 2020

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I have only known two channels to buy booze: on premise channel which is bars and restaurants and off premise which is liquor and wine stores.  If suppliers wanted to sell their goods it had to be in those two silos and the accounts that fall under that umbrella...
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Afternoon Brief, December 28th

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Coastal Winegrape Market Won’t Return to Normal Until 2023-24: As the president of Allied Grape Growers, a cooperative of over 450 grape growers in California, Jeff Bitter has had a challenging year….like much of the wine producing community...
3 Tier Talk

2020 Was the Best Year for the Adult Beverage Industry

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I am not crazy. I am not delusional. I am not high on my own supply. I am a 35-year veteran of the booze...

BevStrat Strengthens Salesforce for Off-Premise Channel

Beverage Industry Brand Placement, Sales and Strategy Company Positions Independent Alcohol Brands for Success CHICAGO, May 18, 2020 – Brian Rosen, President and Founder of BevStrat LLC, one...
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Afternoon Brief, December 18

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Nielsen data started tracking canned wine in 2014, only five years ago when canned wines represented less than $10 million of the total market ...

Vinexpo New York Creates Advisory Board to Support Strategic Vision

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NEW YORK – November 21, 2019 – As plans ramp up for its third annual show, Vinexpo New York has assembled an Advisory Board...
3 Tier Talk

Forget the Date…2019 Is Over

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While typing this I am yet again on a plane heading to another city to meet with suppliers to talk about the end of...
3 Tier Talk

Time v Patience / Patience v Time and the Adult Beverage Space

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We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet...
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