Afternoon Brief, December 28th

Coastal Winegrape Market Won’t Return to Normal Until 2023-24: As the president of Allied Grape Growers, a cooperative of over 450 grape growers in California, Jeff Bitter has had a

BevStrat Strengthens Salesforce for Off-Premise Channel

Beverage Industry Brand Placement, Sales and Strategy Company Positions Independent Alcohol Brands for Success CHICAGO, May 18, 2020 – Brian Rosen, President and Founder of BevStrat LLC, one of America’s largest independent sales

Afternoon Brief, December 18

Nielsen data started tracking canned wine in 2014, only five years ago when canned wines represented less than $10 million of the total market …

3 Tier Talk

Forget the Date…2019 Is Over

While typing this I am yet again on a plane heading to another city to meet with suppliers to talk about the end of 2019 selling year. I am in-between

3 Tier Talk

What Costco Is Doing to the Liquor Business

I am a suburban dad. On weekends my family attends youth baseball, soccer, lounges at a Starbucks in the neighborhood and walk the aisles of Home Depot. My weekend is

3 Tier Talk

Cases Versus Places

Hit the snooze button. Summer is in full swing and the market is slow. Slow in all the key markets that you would expect. NY, CA, IL, FL, NJ and

Your Brand Needs to Be Judged

Flying again, as this is what we do, but the mission this week was an important one. Judging brands in an awards event. I am coming back to Chicago from

3 Tier Talk

How to Play the Changing Distributor Landscape

Graduation season has come and mostly gone, and it has made me think of how many “graduations” I have been selling wine, beer and spirits. I graduated college in 1992