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Bold Predictions – Navigating 2026: Expert Insights on Emerging Trends and Opportunities
February 11 @ 10:00 am – 11:30 am PST

For the fourth consecutive year, four seasoned wine industry thought leaders return to examine the critical challenges and opportunities defining the wine landscape in 2026. Each panelist will share their most important predictions and trends that wineries need to understand to thrive in the year ahead.
This engaging panel discussion offers multiple perspectives on the forces shaping our industry, equipping you with practical insights to make informed decisions and capitalize on emerging opportunities throughout 2026.
Curious how accurate last year’s predictions were?
Watch the 2025 webinar to see which trends materialized and what the panel got right.
Session Panel:
Chris Bitter, Senior Wine & Grape Analyst / Terrain
Philana Bouvier, President / Demeine Estates
Bourcard Nesin, Industry Analyst / Rabobank
Dale Stratton, Managing Director / Azur Associates
Moderator: Damien Wilson,
Faculty Director and Hamel Family Faculty Chair of Wine Business / Sonoma State University


