Score Your Shelf
June 2 @ 10:00 am – 10:45 am PDT
On Tuesday, June 2 at 10:00 am PST, Outshinery will host Score your shelf, a free 45-minute live session designed to help beverage brand marketers, brand owners, and image managers audit their visual library before the back half of the year.
Hosted by Outshinery founder Laurie Millotte and Lauren Wallack, Owner and Creative Director of Solasta Studio, the live session will walk a real wine brand’s visual library on camera against six standards: library completeness, visual consistency, channel readiness, production process maturity, image type diversity, and competitor comparison.
Each attendee will leave with a maturity tier for their own setup, and a 90-day plan of action sized to where they actually are.
“Most beverage brands run a visual audit once a year, the week before they need new images,” said Millotte. “By then the gap has already cost them a sale, a channel, or a season. This session exists for the in-between months, when the gaps are still cheap to fix.”
The session will be held on Zoom. Registration is free. Anyone who registers will receive the recording, even if they cannot attend live.
