Holiday Blues; go to market strategy

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I am a consultant. I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers,...

Winning Big by Thinking Small

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I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and...

How do we get the retailer to buy and sell our...

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- Brian D Rosen. I have been on the road for most of the summer; Napa, NYC, Colorado, Europe, and the budding metropolis of St....

Three mistakes every small winery makes when dealing with retailers, and...

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As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot...

Direct to Consumer Sales Fails to Lift the Wine Industry

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- Brian D Rosen My team and I just returned from a few days in Napa, CA. For those not in the business Napa is...