5 Reasons Why Summer Is More Important Than Winter for Booze

You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his...

Think About Your Brand Rep as a Shared Service to Launch...

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...

Weed Should Scare You!

When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic...

The Market Will Never Lie to You

In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island,...

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is...

Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze...

Why We Love the Booze Business

It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish...

What I Learned at WSWA 75

A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a...

Distributor Heaven: WSWA Is WYSIWYG

Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to...

Anatomy of a Brand Launch

Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in...

The Suppliers Trip to the Promised Land!

There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes,...

What We Learned at Vinexpo New York

My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there....

Your Brand Will Fail… Unless

Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither....

Booze Business á la Carte Style

The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to...

Summer Sales Start in the Winter

Yesterday was Super Bowl Sunday. Super Bowl Sunday is a day that, according to many TV news magazines, there will be more wings, pizza...

The Anatomy of a Sales Call

Ok, Suppliers. Listen Up! I have a message for you! Not a bad message or angry take, just a note to share so you...