LM Archer
Turning the Tables on L.M. Archer
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of...
Expert Editorial
NFC Applications for Wine and Spirits Brands
By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party...
Tasting Room Metrics 2
Tasting Room Trend Review and Forecast: What Flipped and What Flopped
Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that if we could help family wineries grow their direct to consumer...
North Coast Wine Challenge
Judges Rule at 2019 North Coast Wine Challenge Competition
The North Coast Wine Challenge is the only competition where we truly focus on the Best of the Best. Only wines rating 90+ points are awarded gold medals and they are the only wines that are eligible to...
E Column logo
Keeping in Front of Mind Awareness
In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services, you may not have the top of mind...
Expert Editorial
How to Sell Wine into Restaurants Effectively
Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many wine brands, especially small boutique wineries, it can seem...
Expert Editorial
Pouring Profitability into a Flattening Market
By Kyle Sawyer, President ICC NW With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a good time for winemakers to look at ways to tune...
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The Importance of Your Logo
Is your logo aging well? A good logo is a visual representation of your company’s identity. It provides information for potential customers and makes them feel comfortable doing business with you and appeals...
Prudy Foxx Harvest 2018
Wine’s Most Inspiring People 2019: The Vine Whisperer
Anybody growing grapes in the Santa Cruz Mountains has heard the name Prudy Foxx. If they have a true love of the vine and all it stands for, they’ve hired her to help them grow the best grapes possible....
Winery size
DTC Channel Is Reaching Maturity for Wine
Larry Cormier, General Manager, ShipCompliance by Sovos, presented the topline results from their annual Direct to Consumer Wine Shipping Report based on the 8 million transactions a year filtered through...
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