Wine Business Editorial

In case you haven’t heard – the .wine and .vin generic top-level domains (gTLDs) will be available soon.  Beginning in late January 2016, anyone...

It wasn’t Peter Kruger’s intention to become a sustainability expert at Bear Republic Brewery – but then, it wasn’t really his intention to get involved with the commercial craft brewing industry at all.

By Stefano Zanette, President, Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) As has been widely reported, global sales of Prosecco...

I was catching up with my marketing reading this week and came across an article on Marketingprofs.com by Joe Gagnon, a senior vice president for...

by Elizabeth Hans McCrone As millennials advance into their drinking years and artisan beer, cider and spirits continue to impact alcohol beverage sales, the wine...

There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business. But if you ask some experts about the wine industry’s utilization of contemporary media platforms, many will opine privately and publicly that there’s lots of room for improvement.

It’s easy to think that in any type of retail business, salespeople are there to sell the product…but that is the last part of...

She’s been on the job since August and already written several wine articles and broken stories on SFgate and the San Francisco Chronicle, but...

By Penny Gadd-Coster With the sparkling winegrape harvest finished over a month ago, and the still varietals also winding down, it’s time to reflect on...

I just downloaded from Direct Marketing News their 2015 Essential Guide to Email Marketing, which popped into my email box today. It has some...

by Elizabeth Hans McCrone Dogfish Head, one of the nation’s largest, most successful craft breweries, is poised for a major expansion next month with the...

There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It...

Last year Sonoma State’s Wine Business Institute was awarded a WINnovation Award at the North Bay Business Journal's annual Wine Industry Awards, for its...

By Randy Agness The King of Beers, Budweiser, grows its worldwide beverage empire. SABMiller finally accepted a takeover by InBev after the fifth attempt by...

Over the last year the volume of Cabernet Sauvignon sold off-premise grew 4.8% compared to a 0.7% growth for Chardonnay, which has been the...