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Lessons to Be Learned
We visited the Department of Motor Vehicles last week. We had made an appointment as there are almost 500,000 people in the county in which we live and two DMV offices, so they tend to be busy. We arrived,...
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J. Rickards Hits Home Run with Sauvignon Blanc
Jim Rickards grew up in San Francisco, a city kid. But he always knew he had the farming gene. “When I got out of the military after Vietnam, I did three things: grew my hair, grew my mustache and got...
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ELA Consulting Group Changes Name to Okos, Brings on New Partner
AUBURN, Calif., Feb. 13, 2019 /PRNewswire/ — ELA Consulting Group LLC has changed its name to Okos Partners LLC and has brought on a new partner, Laura Webb. Webb specializes...
3TS
3-Tier Wine Symposium: Actionable Insights to Distribution Success
The wholesale channel has always been challenging, particularly for small to medium-sized wineries, and over the last two decades, things have gotten even harder.  Many wineries have responded by focusing...
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If You Have to Assume…Make Positive Assumptions
“Sales are contingent upon the attitude of the salesperson – not the attitude of the prospect.” W. Clement Stone I am not sure that there is anything more frustrating than entering a business of...
LM Archer
Turning the Tables on L.M. Archer
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of...
Expert Editorial
NFC Applications for Wine and Spirits Brands
By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party...
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Tasting Room Trend Review and Forecast: What Flipped and What Flopped
Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that if we could help family wineries grow their direct to consumer...
North Coast Wine Challenge
Judges Rule at 2019 North Coast Wine Challenge Competition
The North Coast Wine Challenge is the only competition where we truly focus on the Best of the Best. Only wines rating 90+ points are awarded gold medals and they are the only wines that are eligible to...
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Keeping in Front of Mind Awareness
In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services, you may not have the top of mind...
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