Photo by RODNAE Productions from Pexels
Turning Holiday Gift Memberships into Loyal Club Members
How to gather and leverage consumer data during the wine gift-giving season. —Chris Towt, co-founder and chief executive officer of VineSpring Club memberships are an exciting gift to give and receive...
wine competition / wine judging
Wine Competitions—Worth It?
Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.  —Robin Shreeves A tasting room lined with award-winning bottles, glittering with bronze, silver, and gold...
Boedecker Cellars constantly analyzes their wine's chemical makeup in an effort to reduce total SO2 levels / Boedecker Cellars
Winemakers Are Slashing Sulfites—Without Sacrificing Quality
Efforts for lowering sulfite levels go beyond consumer demand. It’s also raised the bar on thoughtful farming and winemaking practices. —Kathleen Willcox In their most basic form, when it comes to...
Sommelier service / pavel danilyuk / Pexel
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that’s the crux of this entire op-ed. Although I do have something to add: If consumers are stupid, it’s only because We assume that about them. We treat them...
Nomen wine packaging
PET Bottles—The Future of Wine Packaging
Between supply chain issues, sustainability initiatives, and an increase in the DtC market space, producers are investing in the light-weight alternative wine bottle. —Jeff Siegel The bottle from Oregon’s...
mcbride sisters_cropped
Robin and Andrea McBride—Committed to Innovation and Accessibility
A brand built on transforming the industry, leading by example, and cultivating community—”one delicious glass of wine at a time.” —Chasity Cooper You’ve more than likely learned of their story...
Smoke-taint
Wildfires Threaten to Upend Crop Insurance
California wildfires are threatening to upend crop insurance for vineyards as smoke threatens grape production in another record-breaking wildfire year in the U.S. —Jack Roudebush, crop insurance expert,...
Rootdown Cellars built there brand on lesser-known varieties, like Trousseau
Old & Obscure Is New & Cool in Wine Country
As climate change charts new, unpredictable temperature and weather patterns, the pursuit of outstanding wine means turning to lesser-known grape varieties.  —Kathleen Willcox Old, rare grape varieties...
Marias-50th-Planet-Grape-Sabering-by-Catherine-Fallis-MS
Turning the Tables on Catherine Fallis—Master Sommelier, educator, wine critic, and swordswoman
I met Catherine several years ago at Willamette Valley’s Pinot Noir Auction, where her talent for tasting and pure professionalism impressed from the start. I, of course, requested she review a few of...
Paso Robles Vineyard Sunset / Unsplash
Experts Answer—State of the Wine Industry
This Expert Q & A features Brian Clements, vice president and partner of Turrentine Brokerage, and Dale Stratton, president of Wine Market Council, both of whom will be speaking at this year’s...
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