and why the option is a wonderful solution
If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer,...
Last week we looked at what to do, and this week we are looking at the opposite side of the What, How, Who, and Why of selling, which is:
What are you not offering
How are you not offering it (is our...
Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to know. If we don’t know the answers there is no way we can be as successful as...
There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental...
As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling in the tasting room, at events, and anywhere else that it seems appropriate.
It...
Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed...
Erin Gore has the unique perspective of being a very successful businesswoman in two key North Coast industries. She helps run the Gore Family Vineyards in Healdsburg and has a very successful cannabis...
When cannabis became legalized for recreational use, many in the wine industry feared the worst. Would it take business away from wineries? But it turns out the two industries are beginning to learn how...
Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the...
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This meant I actually know the staff. Usually I would not go myself, but find shoppers...
