Home Authors Posts by Editor

Editor

2002 POSTS 20 COMMENTS
The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.

Proposed Federal Budget Raises Concerns About Excise Taxes on Wine

By Elizabeth Hans McCrone When talks resume in January on the president’s 2014 budget proposal, there are some in the industry who fear that an...

“Tasting in the Dark” Sheds New Light on Unique Marketing Strategies

by Elizabeth Hans McCrone ‘Blind tasting’ is more of a figurative than literal term. It usually refers to hiding the identity of wines during sensory...

Tom Wark: The First Wine Muckraker

“My first encounter with wine,” laughs wine blogger and public relations expert Tom Wark, “was when I climbed up in my parents’ pantry, attempted...

Government Shutdown Creates Huge Compliance Backlog for Wine Industry

By Elizabeth Hans McCrone  If the House and Senate are able to avert Thursday’s debt ceiling deadline and come to some type of an agreement,...

Wine Industry Still Grappling With TTB Regulations on Social Media

By Elizabeth Hans McCrone When the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a circular last May that identified social media platforms as...

Transferring a Wineries Small Domestic Producer’s Credit

How does my winery transfer its’ Small Domestic Producer’s Credit? If you are a new winery, the best question to ask first may be: what...

People: Paul Mabray – Leading the Wine Industry into the Future

  There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

People: Steve Burns – Helping Guide the Wine Industry into a...

“The successful associations are the ones that develop a plan and work together,” said Burns. He explained that having had some clients from outside the wine industry has helped him with clients within the industry. “We have to understand that in the wine business we have one product and we need to focus on that. It’s what holds us together.” Today at O’Donnell Lane, LLC, a marketing firm owned by Burns and his partner, Burns continues helping wineries and wine associations spread their message. Current clients include the Wine Institute of California, Middleton Family Winery, Chateau St. Michelle, and the Oregon Wine Board, all of whom are reaping the benefits of his energy and insights.

To Buy or Not to Buy: Factors Impacting Winery Supplier Choice

Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing. At the same time, long-standing relationships are also a primary consideration. So what factors really drive a winery’s decision in supplier selection?

People: Robert Merletti

There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

Crop Insurance: The deadline for insuring this year’s crop is approaching!

Writer: Jim Brumm Printable PDF Version “Would you pay a few hundred bucks an acre for a spray that would guarantee you seventy-five percent of your...

People: A Wine-Drenched Life: Sue Straight, AKA, The Wine Wench®

There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

Direct-to-Consumer Sales

Writer Jim Brumm Are you getting all you can from your tasting room? The most profitable way to sell wine has always been to sell it...

Why Choosing the Right Attorney is Critical for Winery Owners

Writer: Jim Brumm While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that...

It’s Trade Show Time… Are You Ready?

Writer Jim Brumm Wine Industry Trade Show season is fast approaching. For exhibitors, trade shows are an opportunity to showcase new products, advances and innovations,...