3 Tier Talk
Uber Buying Drizly Is the Tip of the Spear/Booze Business Comes of Tech Age!
As obvious as it is that Tom Brady is in the Super Bowl again; it is also obvious to this pundit that one of the booze delivery apps would be gobbled up by a ride hailing company. How did we know? What...
3 Tier Talk
On and Off Premise Beverage Sales Will Be Forever Changed from 2020
I have only known two channels to buy booze: on premise channel which is bars and restaurants and off premise which is liquor and wine stores.  If suppliers wanted to sell their goods it had to be in those...
3 Tier Talk
Top Five 2021 Predictions from Brian Rosen, BevStrat
There is no doubt, to anyone, that 2020 was challenging. 50% of the market was shut down 75% of the year. Our prediction newsletter, 7 years running, has been generally pretty spot on during that time....
3 Tier Talk
2020 Was the Best Year for the Adult Beverage Industry
I am not crazy. I am not delusional. I am not high on my own supply. I am a 35-year veteran of the booze business. I have run beverage companies at all three tiers. I have sold two beverage companies to...
3 Tier Talk
Brian Rosen 9th Annual Predictions – 2020 Edition
Here we are again! As the year draws to a close there are so many things happening in the adult beverage space that our communal head should be spinning. From Cannabis to RTD to continued shrinking distributor...
3 Tier Talk
Forget the Date…2019 Is Over
While typing this I am yet again on a plane heading to another city to meet with suppliers to talk about the end of 2019 selling year. I am in-between two fellow travelers, one with a pillow in hand (will...
3 Tier Talk
Time v Patience / Patience v Time and the Adult Beverage Space
We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet them on the road, and they all ask the same question from us; they all...
3 Tier Talk
There Is No Room on the Shelf for Your Brand
Do I have your attention? Sad but true stories for all my brand makers and suppliers to be. We deal with this reality all the time. No matter how good your brand is, no matter how wonderful your distiller...
3 Tier Talk
What Costco Is Doing to the Liquor Business
I am a suburban dad. On weekends my family attends youth baseball, soccer, lounges at a Starbucks in the neighborhood and walk the aisles of Home Depot. My weekend is also marked by constant trips to Costco...
3 Tier Talk
Cases Versus Places
Hit the snooze button. Summer is in full swing and the market is slow. Slow in all the key markets that you would expect. NY, CA, IL, FL, NJ and TX. Our collective accounts and customers are traveling,...
3 Tier Talk
Slow Summer Sales Defines Busy Winter Sales
It is hot out there! Summer is in full swing and the 4th of July just passed, so that would be the theoretical middle of summer. Kids are at camp; lazy days are here, and adult beverage sales are slower...
3 Tier Talk
How to Play the Changing Distributor Landscape
Graduation season has come and mostly gone, and it has made me think of how many “graduations” I have been selling wine, beer and spirits. I graduated college in 1992 and my son just graduated high school....
3 Tier Talk
What Did Steve Jobs Know About the Booze Business? A Lot!
We spend a lot of time at BevStrat looking at what other CPG businesses can teach adult beverage. The booze business is famously known for being behind the times, generational, and VERY slow to adapt....
3 Tier Talk
What I Learned at WSWA 2019
The supplier, the wholesaler and the consultant world descended on Orlando, Florida last week for the annual WSWA convention. It was a collection of people everybody knew, and people hardly known and I...
3 Tier Talk
WSWA Convention Survival Guide
Every year, over a four-day period, the adult beverage world descends on one special location for the WSWA convention. Makers come from all over the globe to meet with distributors, other brands, and all...
3 Tier Talk
Diving Head First into the Booze Business
Spring is springing and summer is not far behind. Backyard events, concerts, and all sorts of warm weather activities. including swimming. Currently I am leaving Miami having spent the last few days, seeing...
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