In this episode, George interviews Glenn Proctor, Co-Owner and Partner at the Ciatti Company. He shares the story of his family’s deep roots in Dry Creek, their winery during Prohibition, and his hands-on upbringing. Despite his grandfather’s advice against agriculture, Glenn pursued a career in viticulture. He discusses his role at Ciatti as a market expert, helping clients and facilitating transactions in the wine industry. Glenn emphasizes the importance of integrity, hard work, and community in the industry, while acknowledging current market challenges and the need for realistic expectations. Watch the full interview for more insights!
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January 17, 2025