Wine Industry Insiders with Susan DeMatei

In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two favorite places in the world, ‘the time of spinning logos’, how she discovered Beringer White Zinfandel (NOT Sutter Home), marketing diaper accounts, roller blades and potatoes all at the same time – PLUS – Susan tells the future for wineries and marketing!