Founded by wine industry executive Jena Domingue, the new Oakville wine and lifestyle house introduces intimate hospitality, curated social experiences and an inaugural circle of 100 Founding Members.
OAKVILLE, Calif. – November 12, 2026 – A new private wine and lifestyle destination has arrived in Napa Valley. Ad In | The Collective, founded by wine industry executive and entrepreneur Jena Domingue, brings a fresh perspective to wine country hospitality, combining the intimacy of a private members’ club with the discovery, culture and conviviality of a modern wine society.
Inspired by the tennis expression “ad in”—the moment the advantage turns your way. The Collective celebrates the pleasure of being well placed, making meaningful connections and enjoying life in good taste.
Part wine society, part supper club, Ad In debuts with its own small-production California wines, a private tasting house in Oakville, curated wine and caviar experiences, personalized gifting and a calendar of members-only gatherings. At the center of its launch is an inaugural Founders’ Circle, limited to just 100 members.
“After years in the wine industry, I wanted to create something that felt more personal, where collectors and the newly curious could sit at the same table, discover remarkable wines and build genuine connections,” says Domingue. “Wine is the invitation. Community is why we stay.”
Drawing on Domingue’s longstanding relationships with growers, winemakers and producers, Ad In offers an evolving collection of wines selected for their character, provenance and sense of discovery.
The portfolio debuts with its own small-production Cabernet Sauvignon and sparkling wine from Santa Barbara County, alongside select grower Champagnes and wines from celebrated producers including Priest Ranch, Clif Lede, Paradigm and Hyde de Villaine.
The experience extends well beyond the bottle. Members enjoy access to winemaker dinners, private tastings, collaborative pop-ups and intimate gatherings that bring together wine, art, fashion and culture. Personalized sommelier and concierge services support wine discovery, gifting and entertaining, while a monthly caviar experience featuring Kilo Caviar from Tsar Nicoulai introduces an additional expression of the house’s hospitality.
An Inaugural Circle of 100 Founders
To commemorate its debut, Ad In is inviting 100 individuals to become its Inaugural Founders, establishing the first chapter of The Collective. Each Founder receives an exclusive, individually numbered welcome collection signed by Domingue, featuring three specially selected wines and a Gabriel-Glas universal stemmed wine glass. Limited to 100 editions, the collection will never be reproduced.
Founders receive permanent recognition within The Collective, preferred member pricing, priority access to limited releases and private gatherings, personalized sommelier and gifting services, and an annual complimentary tasting experience for two at Maison Privé. The annual Founders’ Soirée will serve as a signature celebration of the community.
Maison Privé: A Private Tasting House in Oakville
Located in the heart of Oakville, Maison Privé offers an intimate alternative to the traditional Napa Valley tasting experience. Available by appointment for parties of two to eight, the 75minute experience begins with a guided walk through the estate and vineyard, followed by a seated tasting of five to six wines accompanied by thoughtfully prepared small bites. Each guest departs with a selected bottle of estate wine.
With its intimate scale and personal approach, Maison Privé reflects the philosophy behind Ad In: exceptional wine is best enjoyed in good company.
Founders’ Circle applications, holiday gifting and Maison Privé reservations are now available at www.adinwine.com.
About Ad In | The Collective
Ad In | The Collective is a private wine and lifestyle house founded by wine industry executive and entrepreneur Jena Domingue. Based in Oakville, Napa Valley, Ad In brings together smallproduction wines, intimate hospitality, curated social experiences and a community united by an appreciation for wine and the art of living well. The Collective offers exclusive membership opportunities, personalized wine and gifting services, and private tastings at Maison Privé.
