With comprehensive capabilities across Direct to Consumer, Self Distribution / California Direct to Trade, Wholesale, storage, transportation, and technology, Wineshipping helps wineries simplify logistics and deliver exceptional customer experiences across every route to market.
August 13, 2026 (Napa, CA) — Wineshipping, the premier logistics provider for the wine industry, is reinforcing its commitment to helping wineries succeed by bringing greater visibility to the breadth of logistics solutions it has built to support the industry.
Long recognized as an industry leader in Direct to Consumer (DTC) fulfillment, Wineshipping has expanded well beyond DTC. Through continued investment in its fulfillment network, technology, people, transportation solutions, strategic partnerships, and wine logistics expertise, Wineshipping now helps wineries manage more of their supply chain through one connected logistics network.
At the center of that approach are Wineshipping’s Omnichannel Solutions, bringing Direct to Consumer, winery Self Distribution / California Direct to Trade, and Wholesale together to help wineries manage inventory, orders, fulfillment, and delivery more efficiently across their business.
“Wineshipping has been much more than a DTC fulfillment provider for some time, but we know that isn’t always how the industry thinks about us,” said Randy Tucker, Chairman & CEO at Wineshipping. “We’ve spent years investing in the technology, network, services, and partnerships wineries need across their business. As the premier logistics provider for the wine industry, our responsibility is to keep finding ways to simplify logistics and enable our clients to succeed.”
Bringing More of the Wine Supply Chain Together
Managing different providers for DTC, Wholesale, Self Distribution, storage, and other needs can mean inventory in multiple locations, multiple systems, more transfers, and more work for winery teams.
Wineshipping’s Omnichannel Solutions bring DTC, Self Distribution, and Wholesale together, giving wineries:
- One place to manage supply: Gain greater visibility across bulk, aging, library, bonded, tax-paid, and fulfillment inventory while reducing unnecessary transfers.
- One place to manage demand: Fulfill DTC, Self Distribution, Wholesale, trade samples, and exports from the same inventory, making it easier to use available wine where it’s needed.
- One consistent delivery experience: Give customers greater shipment visibility, proactive communications, and delivery solutions designed for wine.
Through Wineshipping’s Awesome Client Portal (ACP), wineries can see and manage inventory, orders, fulfillment, tracking, and reporting in one system.
The result is greater visibility, fewer inventory movements, less back-office work, and more time to focus on their customers and business.
Bringing a DTC-Caliber Experience to Winery Self Distribution
Wineshipping has also strengthened its winery Self Distribution / California Direct to Trade offering through its partnership with Sidekick Delivery, the leader in precision final-mile delivery.
Traditional winery Self Distribution can create challenges after an order leaves the warehouse, including limited visibility, missed receiving hours, unpredictable delivery timing, and failed deliveries.
Sidekick Delivery brings a temperature-controlled trade fleet, real-time delivery intelligence, optimized routing, and a continuously updated directory of trade accounts, receiving hours, and contacts. Combined with Wineshipping’s fulfillment, inventory, technology, and operational expertise, these capabilities create a winery Self Distribution solution purpose-built for wine.
Restaurants and retailers benefit from more predictable delivery windows, real-time tracking, temperature-controlled final-mile delivery, verified account information, and proof of delivery with photo confirmation.
Trade orders also receive proactive, branded email and SMS delivery notifications through Wineshipping’s Premium Tracking, extending to trade partners the visibility and communication wineries already expect for DTC shipments.
Wineries can also leverage Wineshipping’s integration with RedChirp, the leading SMS communications platform for wineries, to provide trade partners with two-way SMS delivery notifications and updates.
Because this solution works within Wineshipping’s broader logistics network, wineries can fulfill trade orders alongside DTC, Wholesale, trade samples, and other channels without having to store separate inventory specifically for trade.
Together, Wineshipping and Sidekick Delivery provide a DTC-caliber experience for winery Self Distribution, with greater visibility for wineries, more predictable deliveries for restaurants and retailers, fewer delivery exceptions, less time spent tracking shipments, and a better experience.
More Flexibility with On Demand Fulfillment
Wineshipping continues to develop solutions based on wineries’ evolving needs.
On Demand Fulfillment gives wineries access to Wineshipping’s network, technology, and services without requiring them to move all of their inventory to Wineshipping or make a long-term inventory commitment.
Wineries can keep inventory at their own location and pack their own orders when they want greater control over packaging and presentation or use Wineshipping for fulfillment when they need additional support.
They can access Wineshipping tools and services, including the ACP, Premium Tracking notifications, Value-Added Services, Premier Ground shipping, and other logistics capabilities.
The approach gives wineries greater choice and control while making Wineshipping’s technology, network, and expertise available when they need it.
Continuing to Lead the Way
“Our commitment has always been to enable our clients and the wine industry to succeed,” said Steve Silverman, Chief Operations Officer at Wineshipping. “That requires us to keep listening, investing, and solving what’s next. Whether we’re helping a winery manage inventory, fulfill an order, reach a restaurant, serve a distributor, or deliver safely to a consumer, we’re focused on making that experience simpler, more visible, and more efficient.”
That commitment to solving real challenges for wineries and bringing innovative solutions to the industry continues to define Wineshipping’s role as the premier logistics provider for the wine industry.
About Wineshipping
Wineshipping is the premier logistics provider for the wine industry, providing storage, fulfillment, transportation, technology, and delivery solutions designed to help wineries succeed.
For more than 25 years, Wineshipping has helped shape wine logistics through continued investment in technology, infrastructure, service, and innovation.
Wineshipping’s Omnichannel Solutions bring Direct to Consumer, winery Self Distribution, and Wholesale together through one connected logistics network. By bringing more of the wine supply chain together while giving wineries flexibility in how they use its services, Wineshipping helps wineries simplify operations, better manage supply and demand, and deliver exceptional experiences across every route to market.
For more information, visit wineshipping.com.
