Invivo X, SJP launches the first major-label Sauvignon Blanc infused with jalapeño – turning the TikTok phenomenon into a bottle you can pick up off the shelf & find on select restaurant menus this summer
July 31, 2026 — Sarah Jessica Parker and New Zealand’s Invivo Winery are officially bringing TikTok’s favorite wine hack to the mainstream. This summer, the partners-in-wine introduce their newest pour: Invivo X, SJP Spicy Jalapeño White Wine, naturally infused with Jalapeño Flavor.
From Viral Sips to NZ Sauvignon Blanc First
Inspired by the social media craze of adding fresh jalapeño slices to wine, the new Invivo X, SJP release turns the global trend into a polished, ready-to-pour format. Invivo Wines’ Co-founders Rob Cameron and Tim Lightbourne partnered closely with Parker to translate the hack into a balanced, premium wine expression.
“Rob, Tim and I spent months getting the balance just right. We wanted a wine with a little bit of heat, but never at the expense of the wine itself. It had to be something we’d genuinely want to pour for friends and have on our own table,” says Parker.
“It’s crisp and refreshing, with the spice coming through gently rather than taking over. It’s what I’ve been reaching for the moment the weather turns warm, always served ice-cold, and it’s already become a favorite in our house. I’m thrilled it’s finally making its way onto store shelves and restaurant menus, and I hope people enjoy drinking it as much as we enjoyed creating it. I simply love it and can’t wait to have a few bottles of my own!”
Made with premium New Zealand Sauvignon Blanc grapes, the wine is naturally infused with natural jalapeño and chili extracts, delivering crisp, tropical notes with controlled, buildable heat. With an ABV of 12.5%, Invivo X, SJP Spicy Jalapeño White Wine with Natural Flavor marks the first New Zealand Sauvignon Blanc to bring this trending serve to market, reflecting how wine drinkers are experimenting with flavor while maintaining a high-quality wine experience.
Classic Winemaking Creds, Modern New Expression
The launch builds on the continued momentum of the Invivo X, SJP partnership, established in 2019 by Parker, Lightbourne and Cameron. Their flagship Sauvignon Blanc from Marlborough, New Zealand, has earned more than 70 gold medals and consistent 90-point scores from Wine Spectator, Wine Enthusiast, and James Suckling. The portfolio has since expanded to include a French Rosé, New Zealand Pinot Noir and now Spicy Jalapeño White Wine.
Rob Cameron, Invivo Cofounder and Winemaker says: “The idea was to build on the familiar flavor cues in Sauvignon Blanc and introduce a gentle, complementary heat on the palate. Jalapeño was a natural fit, thanks to its fresh, green notes. Sarah Jessica’s palate has been hugely important in finding the right balance of heat throughout the process, and honestly, we nailed it! The early response has been phenomenal and people are genuinely obsessed. Grab a bottle, throw in a handful of ice, add your own garnish if you’re feeling fancy, and enjoy it in the garden, by the pool, wherever the sun’s out. This is a wine that’s made to be enjoyed your way!”
While unexpected, the combination of Sauvignon Blanc and jalapeño is grounded in New Zealand’s rich winemaking roots and history. Both Sauvignon Blanc and jalapeños contain pyrazines, compounds responsible for green, herbaceous notes. Through extensive trials, Cameron, Lightbourne and Parker refined the use of natural jalapeño essences to enhance these characteristics, introducing a buildable warmth that complements the wine’s bright, tropical core.
Summer Serve and Availability
With vibrant fruit and a subtle kick of heat, the wine is designed for warm-weather occasions. Serve ice-cold, straight from the fridge. Or, pour over ice with a splash of club soda and garnish with extra jalapeño or tropical fruit slices for a fun twist. Parker recommends pairing it with Tex Mex, Vietnamese food, summer salads, chips and guacamole, or any all-American foods, while enjoying it poolside or on city rooftops.
Invivo X, SJP Jalapeno White Wine with Natural Flavor is now available at select retailers nationwide from this summer, including H-E-B, Wine.com, Total Wine & More. It’s also now available at independent stores, bars and restaurants across New York, New Jersey and nationwide. It’s now pouring by-the-glass — as well as in a Spicy Spritz — at Magic Hour, The Beach at Dream Downtown, and TAO Downtown in New York.
Head to invivoxsjp.com/where-to-buy-usa to find your local stockist.
ABOUT INVIVO AND INVIVO X, SJP
Invivo is one of New Zealand’s leading wine producers. Founded in 2008 by Kiwi school friends Tim Lightbourne and winemaker Rob Cameron, Invivo’s mission is to bring people together so great things can happen, and it has been described as “New Zealand’s most innovative winery.” Fifteen years later, the formula has been a success, with their wines receiving over 300 international wine show medals and distribution expanding to 42 countries. Two successful crowdfunding campaigns make Invivo the largest crowdfunded beverage company in the Southern Hemisphere, and at the start of 2023, Invivo launched “Invivo Air” – the world’s first winery airline. In 2019, Invivo launched their collaboration “Invivo X, SJP” with Sarah Jessica Parker. The wines in the collection – a Sauvignon Blanc from Marlborough, New Zealand, and French Rosé – are made to a unique blend created by SJP and Invivo. Combine New York sass, the world’s best wine regions and NZ winemaking know-how and we have a recipe for something very special. The wines have been awarded more than sixty 90-point ratings and GOLD medals since launch plus featured in Wine Spectator’s most exciting wine brands of 2020. For more information, please visit www.invivoxsjp.com and connect on social @invivoxsjp.
ABOUT SARAH JESSICA PARKER
Sarah Jessica Parker is an award-winning actor, producer and businesswoman. Parker starred as Carrie Bradshaw on the HBO television series Sex and the City (1998-2004), a role she reprised on the HBO Max show And Just Like That which premiered in 2021. The second season aired on Max in 2023, and season three in 2025. And Just Like That currently ranks as the #1 HBO Max Original overall and is the most-watched returning HBO Max Original to date. Parker served as an executive producer for the three series. Parker also recently reprised her role of Sarah Sanderson in ‘Hocus Pocus 2’ which has received three Emmy nominations. Parker has worked in the theater, on and off Broadway, since 1976. She recently starred on Broadway opposite her husband, Matthew Broderick, in the revival of one of the great American comedies, ‘Plaza Suite’, which showed at London’s Savoy Theatre for the very first time from January through mid-April 2024. In 2014, Parker launched her namesake footwear and fashion label, SJP Collection. Parker is the publisher of SJP Lit, an imprint which publishes thought-provoking, inclusive, and big-hearted stories. She also currently serves as a Vice-Chairman of the Board of Directors for the New York City Ballet.
