Specially selected single-barrel bourbon will be exclusively available to Carnival guests in retail stores on 14 ships this summer
June 17, 2026 (Miami, FL) — Starboard, the company reimagining retail for the world’s leading vacation brands, is partnering with Carnival Cruise Line and Diageo to introduce a limited-edition Bulleit Bourbon as part of their celebration of America’s 250th anniversary this year. The single-barrel bourbon will be available exclusively in retail stores on 14 Carnival ships this summer.
The limited-edition Bulleit Bourbon is from a barrel that was personally selected by Lisa Bauer, President and CEO of Starboard, and Christine Duffy, President of Carnival Cruise Line, in January at Starboard’s Unleash the Potential Summit, where Duffy was a special guest speaker. Diageo is the parent company of Bulleit Bourbon.
“We’re excited to collaborate with Carnival and Diageo on the launch of this limited-edition Bulleit Bourbon, which Christine and I were able to taste and select in person together earlier this year,” said Lisa Bauer, President and CEO of Starboard. “We know that personalized, immersive experiences such as premium spirits tastings hold great appeal for Carnival guests, and we’ll continue to pioneer these kinds of exclusive retail offerings that help make every voyage unforgettable.”
The limited-edition Bulleit Bourbon offers bright fruit notes layered with crisp floral elegance on the nose and features delicate spice on the palate with a refined, silky mouthfeel, finishing with a softer spice profile balanced by a smooth, rounded body.
“Carnival is always elevating the guest experience, and as America’s cruise line, we’re excited to partner with Starboard to bring this exclusive Bulleit Bourbon to shops on 14 of our ships,” said Christine Duffy, President of Carnival Cruise Line. “Bulleit’s known for its great flavor and craftsmanship, and this special single-barrel pick gives our guests another fun, memorable way to enjoy their time at sea.”
This collaboration complements Carnival’s planned A250 summer celebrations honoring America’s 250th anniversary from sea to shining sea.
The limited-edition Bulleit Bourbon will be exclusively available for $59.99 on the following Carnival ships:
- Carnival Venezia
- Carnival Celebration
- Carnival Dream
- Carnival Firenze
- Carnival Freedom
- Carnival Horizon
- Carnival Jubilee
- Carnival Legend
- Carnival Magic
- Carnival Miracle
- Carnival Panorama
- Carnival Pride
- Carnival Sunrise
- Carnival Sunshine
ABOUT CARNIVAL CRUISE LINE
Carnival Cruise Line, part of Carnival Corporation (NYSE: CCL), is the largest cruise line on two continents – North America and Australia – and is proud to be known as America’s Cruise Line and for carrying more Americans and serving more U.S. homeports than any other. Carnival sails more than six million guests annually and in 2023 was the first cruise line to sail more than 100 million guests in total. Operating from 13 U.S. and two Australian homeports, as well as seasonally from Europe, Carnival hosts more than 95,000 guests on its ships every day of the year and employs more than 50,000 team members, representing 120 nationalities.
Since its founding in 1972, Carnival has continually revolutionized the cruise industry and popularized the cruise vacation as an affordable and fun travel option. Carnival’s fleet of 29 ships reflects an exciting period of growth that continues with the addition of five ships through 2033: a fourth and fifth Excel class ship scheduled for 2027 and 2028 respectively; followed by three additional new ships from an innovative new class currently under development. Carnival’s newest guest offering is its all-new exclusive destination, Celebration Key on Grand Bahama, which debuted in 2025 to join the company’s Paradise Collection of Caribbean gems.
About Starboard
Starboard is reimagining retail for the world’s leading vacation brands. Charting a new course in the duty-free industry since 1958, Starboard elevates the vacation experience on more than 87 ships across 14 world-class cruise line partners, including Blue Dream, Carnival Cruise Line, Celebrity Cruises, Princess Cruises, Resorts World Cruises, Royal Caribbean International, Star Cruises, TUI Cruises and Virgin Voyages. Starboard’s dedicated Luxury Division partners with Azamara, Crystal, Scenic Luxury Cruises & Tours, Silversea and The Ritz-Carlton Yacht Collection.
Starboard is consistently recognized for quality and innovation by the travel industry, and the company has earned numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year, Asia/Pacific Cruise Retailer of the Year, Global Cruise Retailer of the Year and Exceptional Achievement by a Cruise Retailer.
Onboard Media, Starboard’s sister company, creates multimedia products for top companies in the travel and hospitality industry, driving brand awareness to generate sales and grow revenue. Both businesses are headquartered in Miami and Starboard has additional offices in Hong Kong, Shanghai and Genoa. Starboard and Onboard Media are proud to be a part of Global Travel Retail Holdings, LLC, an industry-leading travel and technology-centric joint venture in partnership with Gissy Investments and LVMH.
