A Modern Rebrand Reflecting the Evolving Needs of Importers, Producers, and Retailers Navigating the Complexity of Wine & Spirits Logistics
June 2, 2026 (New York, NY) — Elenteny Imports today announced its official rebrand to Elysia & Co, introducing a new identity that reflects the company’s evolution into a modern operational partner for importers, suppliers, and retailers navigating the growing complexity of the wine and spirits industry. Inspired by the idea of a destination reached through perseverance and purposeful navigation, the new brand embodies resilience, progress, and trusted guidance in an industry facing unprecedented change. The rebrand marks the next chapter for the company as it expands its integrated logistics, compliance, and distribution services designed to support craft beverage businesses at every stage of growth.
“Elysia & Co is the future of what we’ve been building for over sixteen years,” said Alexi Elysia Cashen, CEO & Founder, Elysia & Co. “We understand the frustrations our clients face — missed cutoffs, customs delays, disconnected partners, and outdated systems. Elysia & Co has evolved into a source-to-shelf powerhouse, delivering a flexible, end-to-end partnership that enables wine and spirits founders to focus on building their brands.”
Today, Elysia & Co. ranks among the top 1% of U.S. importers, helping clients reduce container freight costs by an average of 20% and save more than $100,000 annually in compliance overhead, while providing 50-state licensing capabilities, access to more than 6,000 retailers and 900 wholesalers nationwide, and fully integrated solutions spanning importation, compliance, distribution, freight forwarding, and direct-to-retail execution.
The company’s new identity reflects its operational depth and customer-first approach: fewer vendors to manage, fewer compliance risks to navigate, and a faster path to market. Unlike traditional providers that separate importing, warehousing, compliance, and distribution into disconnected services, Elysia & Co. operates as an integrated partner—managing everything from supplier consolidation and customs clearance to tax filing, carrier management, and direct-to-trade execution.
“As our customers grew, they needed more than an importer or logistics provider. They needed a partner capable of connecting every stage of the supply chain,” added Cashen. “So we built the infrastructure, technology, and expertise to help brands scale without adding complexity.”
The rebrand also introduces a refreshed digital presence, updated visual identity, and expanded service offerings designed for modern alcohol beverage brands seeking scalable national growth without sacrificing agility.
For more information, visit Elysia & Co Official Website, and follow along on Instagram at @elysiaships.
About Elysia & Co.
Elysia & Co. is a modern logistics partner for ambitious importers, makers, and retailers navigating the complexity of the wine and spirits industry. Built over 16 years by founder Alexi Cashen—who started by hauling wine bags through the streets of New York City—the company has grown into a source-to-shelf powerhouse that ranks among the top 1% of U.S. importers by volume.
With 50-state licensing, a network of more than 900 U.S. distributors, 6,000 active trade accounts, and fully integrated solutions spanning importation, compliance, freight forwarding, and direct-to-trade execution, Elysia & Co. delivers the infrastructure most brands spend years trying to build. Available from day one. One partner. No rigid contracts. Traditional distribution runs on spreadsheets; Elysia & Co. runs on real-time systems. Learn more at elysiaships.com.
