Afternoon Brief, April 16

Thursday, April 16
Trending Story
 
Understanding the Wine Drinker of Today
Although the majority (54%) of frequent wine drinkers still drink about the same as usual, 20% of regular wine drinkers said they were drinking less frequently, while 33% of occasional wine drinkers were lowering their consumption…
M. A. Silva USA
 
Featured Article
 
Stop Teaching Wine: Start Revealing People
Wine has a messaging problem—and it’s costing us the next generation of drinkers. This thought-provoking piece explores why traditional storytelling is falling flat and how shifting toward emotional connection and self-discovery could change everything…
Wine Industry Network
 
Wine Sales Symposium
 
Today’s News
 
Alexander Valley Winegrowers Reimagine “Taste Alexander Valley” as a Month-Long, Complimentary Wine Experience
The Alexander Valley Winegrowers (AVW) have reimagined their signature event, TASTE Alexander Valley, evolving it from a traditional two-day tasting into a month-long celebration designed for today’s wine consumer…
Dutton-Goldfield Enters New Era Under Full Ownership
Sonoma County farmer Steve Dutton and his wife, Karissa Kruse (Dutton), a respected wine industry leader, have assumed full ownership of the acclaimed Russian River Valley winery…
Banks, Lenders Skittish Despite “Once in a Lifetime” Opportunity
Korbel’s Owner Has Bought Back Sonoma’s Kenwood Vineyards. What Next?
Wine & Spirits in the West – Meet the Sunset Audience
Nashville Wine Auction’s Judgment of Paris: 50 Years Later Re-Enactment Brings History to Life Through Education and Extraordinary Wines
Caterpillar Buys Autonomous Electric Tractor Firm Monarch
Ciatti Global Market Report – April 2026
London Wine Fair to Champion Chardonnay with 2026 Icon Tasting
Global Guests at Vinitaly
The Great Australian Shake-Up
WA Wine Industry Urges Pause on “Counterproductive” Container Deposit Scheme
White Wine’s Winning Streak
ATPGroup
 
Promoted Event
 
The Future of Winery Messaging: Innovation + Strategy with RedChirp
Text messaging is quickly becoming one of the most powerful tools in winery DTC marketing. From list growth and customer engagement to revenue-driving campaigns, the most successful wineries are using messaging in smarter ways than ever before. In this session, Jennie Gilbert will share the latest RedChirp innovations, key carrier updates, and practical strategies wineries can implement immediately.
North Coast Wine Industry Expo
 
Blogs
 
In Praise of the Pursuit of Comfort
The Wines That Changed How America Drinks, Decade by Decade
Master-ful Wines from Echolands
Wine and Disagreement
Volcanic Island Wines
Waterloo Container
 
Wine Industry Careers
 
Studio Production Lead
Outshinery – Remote
Winery Bar Back
Sci-Tek Staffing – Napa, CA
Executive Director
Wine Road – Healdsburg, CA
More Wine Industry Jobs
Wine Industry Careers
 
People
 
Peachy Canyon Winery Appoints Paso Robles Veteran Paul Sowerby as General Manager
Millbrook Winery Has First Major Leadership Shakeup in 40-Year History
Podcast 782 – Ed Filice, Winemaker, JL Wood, Monteray & Napa Valley
IWSC Emerging Talent Awards: Folakemi Alli-Balogun Wins 2026 Wine Business Award
Sylvain Fadat Takes over at the Helm of the Young AOC Montpeyroux from Francois Boudou
Wine Industry Advisor
 
WIN Marketplace – Grapes, Bulk Wine & More
 
Alexander Valley Bordeaux Grapes
2024 Sonoma Carneros Pinot Noir – Bulk Wine
2024 Petaluma Gap Pinot Noir Shiners
Willmes Sigma 16 Wine Press
More Marketplace Listings
WIN Marketplace
 
Supplier News
 
Verallia Inaugurates Its First Hybrid Furnace in Zaragoza, Spain, as a Strategic Milestone Towards a More Innovative and Sustainable Glass Production Model
Hot Stuff: Got Diesel Sticker Shock?
Lab Friends, What Are You Up to on April 22 and 23rd?
AWT Expands & Scales RFID Offerings
More Supplier News
Gusmer Enterprises
 
Vineyard & Winery
 
New York Wines Are Ready for Spring Toasts
Ethica Wines Celebrates 10th Anniversary with Nationwide Tasting Series
The Alchemists’ Garden to Host The Alchemists’ Paradox: A Rhône & Bordeaux Wine Dinner Experience
Viña Concha y Toro Launches Viña Amelia and Takes on a New Challenge: Creating a Vineyard Dedicated Exclusively to Chardonnay and Pinot Noir
Gluconic and Galacturonic Acids for Enological Quality
The Weinheimer Group

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