October 27, 2026 — In the four weeks ending October 17th, Wine dollar sales declined -3.3% versus last year, while volume fell -4.9%. Weaker consumer engagement remained the largest contributor to losses (47%), followed by reduced product availability (31%), while underperforming promotions accounted for a larger share of the decline than the previous week (22%, up from 16%). Weekly dollar sales reached $368.6M, edging up +0.2% versus the prior week. The modest weekly increase offers some encouragement, though improving demand and promotional effectiveness remain key to a broader recovery.
Non-Alcoholic Wine accelerates as Sparkling’s dollar gains narrow
During the four weeks ending October 17th, Still Wine underperformance remained, with dollar sales down -4.0% and volume declining -5.3%. Sparkling Wine maintained dollar growth of +1.1%, though volume slipped -0.3%. Non-Alcoholic Wine also maintained growth, with dollar sales increasing +19.2% and volume up +16.0%. Growth in these smaller segments continues to provide some support, but Still Wine’s persistent weakness limits overall category progress.
Top 5 Manufacturers by Dollars
- No. 1 Gallo (-1.2% dollars, -64.4K cases)
- No. 2 The Wine Group (-9.0% dollars, -247.9K cases)
- No. 3 Deutsch Family (+3.5% dollars, +9.0K cases)
- No. 4 Trinchero Family (-4.2% dollars, -34.5K cases)
- No. 5 Delicato Family Wines (-4.2% dollars, -35.6K cases)
Top 5 Manufacturers by Dollar Growth
- No. 1 Deutsch Family (+3.5% dollars, +9.0K cases)
- No. 2 Kobrand (+7.0% dollars, +728 cases)
- No. 3 Delegat USA (+7.3% dollars, +2.6K cases)
- No. 4 Vineyard Brands (+7.3% dollars, +4.9K cases)
- No. 5 Wagner Family Wines (+3.5% dollars, +2.5K cases)
Top 5 Brands by Dollars
- No. 1 Josh (+7.8% dollars, +35.4K cases)
- No. 2 Barefoot (+1.2% dollars, +38.0K cases)
- No. 3 Bota (-3.4% dollars, -28.6K cases)
- No. 4 Sutter Home (-4.1% dollars, -22.2K cases)
- No. 5 La Marca (+14.7% dollars, +21.9K cases)
Top 5 Brands by Dollar Growth
- No. 1 Josh (+7.8% dollars, +35.4K cases)
- No. 2 La Marca (+14.7% dollars, +21.9K cases)
- No. 3 Whitehaven (+23.3% dollars, +8.5K cases)
- No. 4 Art of the Cooper (+299.9% dollars, +13.9K cases)
- No. 5 Made by James (+1,046.0% dollars, +9.2K cases)
Source: NielsenIQ Retail Measurement | Business Drivers | Periods ending 4 W.E. 10/17/26 Total Wine Excluding Wine Based Cocktails
